The banking and finance industry has been transformed since the inception of mobile banking and payments. From checking your bank balance on your mobile device to being able to host your entire POS on an iPad, mobile commerce is continually evolving. Here are a few of the most recent trends and the future of mobile and commerce.

1. MOBILE
COMMERCE
TRENDS

2. THE CONSUMER
MOBILE BANKING TRENDS
BEHAVIOR AFFECTING TRENDS
DEVICE USE
MOBILE PAYMENT TRENDS
SAFETY CONCERNS
BUSINESSES & MOBILE
BENEFITS TO BUSINESS
1
2
3
4
5
6
7
8

3. 1
THE CONSUMER
Boomers and Seniors are
engaging in digital banking.

4. The Consumer $
1 2 3 4 5 6 7 8
The U.S. population is aging and changing banking behaviors.
U.S. population over the age of 44
40%
30%
20%
10%
0%
34%
39%
2004 2014
New consumers opening their rst account at a nancial institution represent a
demographic that is DIFFERENT THAN FIVE TO 10 YEARS AGO, meaning an “older”
consumer is opening up their rst account with the bank and/or credit union.

5. The Consumer $
1 2 3 4 5 6 7 8
Boomers and Seniors are engaging in digital banking. Although Boomers and Seniors
have tended to be late to technological adoption, these groups are showing an
increasing willingness to engage in digital banking.
$ $
Mobile Bankers
Mobile banking consumers
are 14 years younger than
oine bankers.
Oine Bankers
Technology services such as EMAIL, SKYPE AND EBAY have become increasingly
popular with Boomers Seniors, and as their technology comfort level grows, so does
their adoption of online banking.

6. 2
MOBILE BANKING
TRENDS
More and more consumers are starting
to “ditch” their PC and rely solely on
their phone and/or tablet to conduct
their banking needs.

7. Mobile Banking Trends $
1 2 3 4 5 6 7 8
More and more consumers are starting to “DITCH”
THEIR PC and rely solely on their phone and/or tablet
to conduct their banking needs. MOBILEONLY BANKING
IS INCREASING, while PC-only banking has declined
over the past year.

8. Mobile Banking Trends $
1 2 3 4 5 6 7 8
Approximately 40% of digital
bankers are using multiple
devices to access their nancial
information.
$ XXX$
Apps are becoming the
preferred way to access
mobile banking – the number
of consumers using mobile
browsers or text for banking
declined.
Checking balances is the
dominant mobile banking
activity, while over a third of
users also pay their bills,
transfer funds and view
statements via mobile.

9. Mobile Banking Trends $
1 2 3 4 5 6 7 8
The Federal Reserve found that even among mobile phone users who do not currently
use mobile banking, 28% report that they will denitely or probably use mobile
banking at some point.
The under banked make comparatively heavy use of both mobile banking and mobile
payments, with 29% having used mobile banking in the past 12 months.
28%
29%

10. 3
CONSUMER BEHAVIOR
AFFECTING TRENDS
Mobile features, such as mobile remote
deposit, are changing how consumers
interact with their nancial institutions.

11. Consumer Behavious
Aecting Trends
$
1 2 3 4 5 6 7 8
For banking and credit unions, cross-sell opportunities
will become INCREASINGLY RELEVANT as more
consumers rely on the digital banking channel to conduct
transactions and BECOME LESS DEPENDENT on brick
and mortar visits.

12. 4
DEVICE USE
Almost half of tablet owners use their
device for online banking access.

13. Device Use $
1 2 3 4 5 6 7 8
Tablet Ownership
Almost half of tablet owners use their device for online banking access and we
anticipate continued fast growth as consumers desire a more engaging digital
banking experience.
50%
40%
30%
20%
0%
2011 2011 2014
10%
19%
32% 50%

14. 5
MOBILE PAYMENT
TRENDS
We dene a mobile wallet as an
app or mobile site that collects a
consumer's payment information
and credit card numbers and helps
them transact oine and online.

15. Mobile Payment Trends $
1 2 3 4 5 6 7 8
We dene a mobile wallet as an app or mobile site that collects a consumer's payment information and
credit card numbers and helps them transact oine and online.
Only 11% of people in
the United States have
used a mobile wallet,
according to Forrester. 11%
Between retail banks and the consumer, the relationship is increasingly taking place online and on
mobile rather than in physical banks. In order to dierentiate themselves from competitors, banks will
become interested in oering apps that go beyond just simply checking your balance, paying your
credit card, and remote check deposit.

16. Mobile Payment Trends $
1 2 3 4 5 6 7 8
$ 20%
Mobile commerce
will account for a
third of holiday
shopping in 2014.
Mobile commerce accounted
for around 20% of e-commerce
sales during the Black Friday
weekend this year.
As retailers release and improve their mobile apps,
and tablets proliferate, we expect that mobile
commerce is not only going to grow, but accelerate.

17. Mobile Payment Trends $
1 2 3 4 5 6 7 8
Only about 12% of mobile phone
owners had made a mobile
payment in the past 12 months,
and the most common use of
mobile payments was to make an
online bill payment.
Concerns about the security of
the technology were the primary
reason given for not using mobile
payments (42%). $
12%
42%

18. 6
SAFETY CONCERNS
Consumers were concerned about hackers
gaining access to their phone remotely,
or someone intercepting payment
information or other data.

19. Safety Concerns $
1 2 3 4 5 6 7 8
The FTC’s interest in mobile payments stems from its
mandate to protect consumers in the commercial
marketplace, as well as its broad jurisdiction over many
of the companies that participate in the mobile
payments ecosystem.

20. Safety Concerns $
1 2 3 4 5 6 7 8
42%
A Federal Reserve study reported that 42% of consumers were concerned about data security, and
this concern was the most cited reason why consumers have not used mobile payments.

21. 7
BUSINESS AND MOBILE
Google VP of Payments Osama Bedier
observed: Merchants adopt new payment
models because they increase sales.
If I gave you a payment option that was
totally free, merchants wouldn't adopt it
unless it increased sales.

22. Business Mobile $
1 2 3 4 5 6 7 8
U.S. mobile commerce sales--that is, purchases made on smartphones
and tablets--hit $5.3 BILLION in 2011, up 83% from the year before.
Generator Research, a consulting rm specializing in digital media,
projects that by 2014, usage by consumers will grow 600% to
490 MILLION worldwide.
$5.3B
400M
US Mobile Commerce Sales
Consumer Usage Worldwide

23. 8
BENEFITS TO
BUSINESS

24. Benets to Business $
1 2 3 4 5 6 7 8
John Graves, chief nancial ocer for the
Girl Scouts of North East Ohio reports that
Girl Scout cookie sales soaredafter he cut a
deal with a mobile payment company to
put credit card processing in the hands of
little girls armed with Thin Mints.
Customers loved it, and sales jumped by
13% for 150 participating troops, while
troops that did not adopt the technology
did not see any improvement in sales. In
2013, 536 troops participated in the card
reader program. Graves reports that
participating troops had the largest
restocking orders in history.
Being a cash-only business often decreased
sales because customers without enough
cash on hand were unable to buy their
products. So when a cash-only business can
start to accept credit card payments through
a mobile payment program, they
immediately increase their customer base
and increases sales.
CASE STUDY
ABILITY TO OFFER CREDIT
CARD PAYMENTS
TRACK CUSTOMER TRENDS
AND INVENTORY
A common struggle for small businesses is
tracking inventory and customer behavior.
But with mobile payment services, you can
automate these processes and better serve
your customers.
15%
INCREASE

25. Benets to Business $
1 2 3 4 5 6 7 8
INCREASE SPEED OF CHECKING
CUSTOMERS OUT
The time savings can also
directly increase prots by
allowing you to accommodate
more customers in the same
period of time.
SAVE MONEY
Save money on credit
card fees.
REDUCE RISKS
Cash is a signicant risk for any
small business. For businesses
that depend on payment for large
deliveries, like catering service,
the ability to accept payments
on-the-spot is far superior to the
wait that invariably accompanies
sending out invoices for goods
already delivered.
Accepting mobile payments represents a
signicant savings in cost over today’s complicated
cash register systems. Mobile credit card
processing eliminates the need for pricey
specialized equipment or custom software, making
transactions accessible from any smartphone, with
similar easy-use technology most customers and
employees are already comfortable with.

26. Benets to Business $
1 2 3 4 5 6 7 8
45% OF 1,000 RESPONDENTS cited “not getting paid on time by clients and customers” as the biggest
challenge to managing their cash ow. Other factors were low prots or lack of business, and 9% said
they had trouble getting invoices out in a timely manner.
IMPROVE CUSTOMER SERVICE
For customers, mobile payments oer a range of convenience. It’s is generally faster and
more ecient than a traditional cash register transaction, and most payment processing
software emails a receipt, which makes keeping track of purchases and spending easier.

27. ALIANTPAYMENTS.COM