Don’t build your product until you’ve learned the secrets of the Business Model Canvas. This simple tool, used correctly, drastically improves your chances of becoming a successful entrepreneur. In this session we introduce you to the BMC and demonstrate how it reduces risk and improves focus for your startup.

1. Be one of the 10%
How to have a successful startup
Part 1
Alice Sowerby + Steve Clark
@SowerbyAlice + @ResourceSteve

2. Session outcomes
● Understand what a (lean) startup is
● Understand the key benefits of the Business Model Canvas
a. Low overhead
b. Good for collaborating
c. Practical framework for identifying hypotheses to be validated
● Know the 9 sections of the BMC

3. A startup is a temporary organization
used to search for a repeatable and
scalable business model.
Steve Blank
What is a startup?

4. A startup is a human institution
designed to deliver a new product or
service under conditions of extreme
uncertainty.
Eric Reis
What is a startup?

5. A startup is a temporary organization
used to search for a repeatable and
scalable business model.
A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty.

6. What type of startup are you?
ExistingmarketNewmarket
Existing product New product
Not a startup
Use business plan
Fat Startup
Build a better product
Use a product plan
Fat Startup
Get to market first
Use a market plan
Lean Startup
(find the product and market together
through iteration)
Use BMC

8. The Business Model Canvas (BMC)
● One-page business model
● Created by Alexander Osterwalder in 2008
● Lean startup template AND strategic management
template
● Widely adopted, extended and adapted
● Quick, lightweight, easily iterated

21. Have a go at mapping “Google Search”
BMC

22. How might BMC apply to you?

23. Summary (so, why will this help your startup succeed?)
Because you
● Iterate on your business model
● Take the time to validate your assumptions
● Spend more time in the “search” phase
● Choose to execute when you have enough mutually-supporting evidence
● Make sure you have a business that is financially viable
And you don’t
● Start with building the product
● Hang onto ideas that won’t work
● Spend time and money to find nobody wants what you made

24. Your
email
address!
Get the workshop materials and further reading list
Pop your email address on a Post-it note and we will
send you all the materials, answers to the questions
we captured and a list of further reading.
Join us at meetup.com → Ecopreneurs

25. Be one of the 10%
How to have a successful startup
Part 1
Alice Sowerby + Steve Clark
@SowerbyAlice + @ResourceSteve