Pros and cons of Newspaper Industry and Its Existential Crisis. All the facts and assumptions regarding the topic. Also about its consequences and opportunity.
4. The following data are based on survey from more than
accounting for more than
Supported by:
Zenith Optimedia, IPSOS, ComScore, the Pew Research Center,
RAM and the ITU
of the global industry's value
countries,70
90%
6. 8 10of
smartphone users check their device
within 15 minutes of waking up.
It's a fight for audience's attention
and mobile has it.
7. Global consumer spend
an average of almost
2.2 hours per day
- 97 min with mobile
- 37 min with tablet
Total: 37% of Media
Time
Television time
Desktop time
Radio time
Print time
81'
70'
44'
33'
8. 53%
March 2015, more than
Resource:
Newspaper Association of America
who use only mobile
devices to consume
newspaper digital content
10. 2.7 billion
770 million
people around the world read
newspaper in print.
More than
on desktop
digital platforms
86% 82%83%
Percentage of all
adults in one
country read
newspapers on
some platform Australia UK Chile
13. "What's going on in the news business is
a lot like what's happened with music,"
"that free distribution of
content through the internet
has caused 'a total collapse
of the business model'"
said editor Paul Steiger, a 43 years journalism veteran
15. 97%
of all newspaper revenues still
come from print and print will
continue to be a major source of
revenue for many years to come.
Revenue data from print media
19. Okay with all of the facts.
Indeed
how is the role of
NEWSPAPERin human history?
20. The newspaper has influenced public opinions in
America to gain full political independence.
A newspaper has played a central role in national
affairs.
Many historical events reported accurately bringing
journalism into force and open the society awareness of
their national life.
Not only political-economical-governmental issues,
newspaper also has provided their contributions to one
life's story personally.
Access to local news plays vital part of democratic
process
21. Conclusion & Consequences
The rising of technology
era has transformed many
readers from print to digital
newspaper sources.
The biggest revenue in ad
still from print, though it's
declined. But digital media
is raising.
Many newspaper offices
shut down. Even many
masthead editors lose their
jobs. Lose the office = lose
the opportunity to come
down the street.
Digital start-ups emerge to
help for new innovations in
the industry.
22. Humans throughout history have proved themselves with many
brilliant innovations during the crisis.
So, there is a measure of hope in the industry to come.
"When written in Chinese,
the word 'crisis' is composed of two
characters. One represent danger,
the other opportunity."
John F. Kennedy
23. "The health of newspaper
is also undermined by the
actions of us, especially by
a phenomenon such as
paid news that strikes at
the very root of an
independent press"
Ravindra Kumar,
the president of the Indian Newspapers Society