11. “AND THE TIME
CAME WHEN THE
RISK TO REMAIN
TIGHT IN THE BUD
WAS MORE PAINFUL
THAN THE RISK IT
TOOK TO BLOSSOM.”
– Marilyn Monroe
“ONE OF MY GOALS IN
LIFE IS TO HAVE THE
BIGGEST RESIDENTIAL
POOL ON THE
PLANET.”
– Marilyn Monroe
“THE JOURNEY OF A
THOUSAND MILES
BEGINS WITH A
SINGLE STEP.”
– Marilyn Monroe
13. TAKE IT TO YOUR TEAM
Use your story to inspire and align your team.
14. TAKE IT TO YOUR STAKEHOLDERS
Use your story to help in communication and fundraising.
15. TAKE IT TO YOUR AUDIENCE
Turn your story into Content
16. Social Audit
Find Your Tone and Style
Start Making Stuff: Don’t be scared
Pull From Existing Creative Sources
Make a Plan
…add a cat
CONTENT CREATION
17. THE EDITORIAL CALENDAR
Make content that not only tells your story, but aligns with your monthly and yearly
goals. You can also define your ration of original content, reposting, UGC, etc.
Use Content Buckets Social Media Rule of Thirds:
⅓ OWNED
⅓ EARNED
⅓ SHARED
Checks and Balances
18. Define Your Audience
Leverage Current Platforms
Engage with Your Community
Don’t Forget the Website
STRATEGY & DISTRIBUTION
21. EXPAND YOUR PURPOSE
Weave a relationship between your brand and the audience to inspire change in the world.
22. RESOURCES
The Hero with a Thousand Faces
Simon Sinek : How Great Leaders Inspire Action
42 Visual Content Strategies for 2017
19 Reasons You Should Include Visual Content in your Marketing
Storytelling With Purpose
Story Wars
Contagious
United We Brand
Harvard Business Review
Fast Company
Shakti Leadership
Johari Window
