1. M ove yo u r s i te to t h e to p !
Your Winning SEO Strategy For
2014

2. SEO Strategy
With all of those Google animals approaching us from several directions at once,
2013 was a tough year for us Internet marketers. It feels like 2013 brought more
changes to the world of SEO than occurred in the last 10 years. The good news is
that everything you learned and implemented this year will be relevant in 2014.
The new year 2014 will be the year of mobile SEO and authority. The Google
Hummingbird update brought on the age of mobile SEO.
Some underlying changes that happened with Hummingbird, including the
increasing importance of both semantic search and the Knowledge Graph, will
continue to grow in influence. Search engines are trying to adapt for the rise in
popularity of mobile voice search. For Internet marketers, this means that how
you structure your content and what content you publish is important.
Next year SEO will be more about holistic marketing than ever. The rules have
changed a lot and there are fewer "easy wins." You have to invest in long term
marketing, focus on building your brand, your authority and your online
presence slowly.
Fine-tune Your Content
We've all gotten used to emphasizing relatively short keywords in titles and
headlines, not long tail phrases. In the year 2014, you may want to use longer
search phrases to optimize your site for. With the growth of voice search
popularity, search engines will learn to process natural language better and
natural language will contain more modifying words attached to keywords (how
much, where, why, etc). As a marketer you should prepare your website for this.
Develop a content marketing strategy and create content that will bring value to
your customers.
Measure your content by conversions. Yes, long tail keyword phrases and
conversational search queries have lower search volume; but the traffic they
bring converts much better. Concentrate on getting the most targeted traffic you
can.
Tips:
Think about topics rather than keywords when you work on your content.
Answer questions your prospects may ask.
Web CEO: Easy and Efficient SEO Tools and Reporting. www.webceo.com

3. SEO Strategy
Make your page's semantic field wider; use as many synonyms as possible.
Publish helpful content targeted at your audience regularly.
Focus on structured data on your web pages.
How WebCEO will help to improve your content:
With the Keyword Tool you can investigate what keywords your competitors use
and adapt the most successful practices. The 'Get Suggestions' report helps you
to research the long tail keyword phrases and possible questions you would like
to concentrate on.
Establish & Support Your Website Theme
Sophisticated search engine algorithms take into account not only the content
of a page where a keyword is found, but also a complex of interrelations
between this page and other pages of the site, and also other sites linking to
that page. This helps search engines to understand the theme of a site.
Establishing and supporting a website theme means optimization of a website's
structure and internal linking. With the Google Hummingbird update it is now
vital to optimize internal links to emphasize keywords and themes that your
important pages are optimized for.
Tips:
Review your most important content-rich pages and fine-tune them to
answer questions searchers may ask.
Analyze how your important pages are linked now and what link texts are
used most often. You may want to decrease the number of "read more"
or "click here" in favor of more theme-related keyword phrases.
Optimize your internal links structure to make it easy for search engines
to understand every page theme.
How WebCEO will help to establish your site's theme:
The WebCEO Internal Links Optimization Tool helps to establish and support a
website theme with the help of an organized and optimized internal linking
structure.
Web CEO: Easy and Efficient SEO Tools and Reporting. www.webceo.com

4. Interlinking tool
With the Internal Links Optimization tool you will be able to find out how
authoritative your web pages are in the eyes of the search engines and optimize
your internal linking structure to get the highest rankings.
Intensify Your Authority
Over the last few years Internet marketers have said a lot about social media
authority signals. While social media engagement is important, backlinks
continue to reign supreme as the ultimate authority signals.
Think about social media activities as an audience building and communication
channel. Social media still can't substitute for link building yet. Keep reaching
out to content authors and publishers; ask them to reference and link to your
articles and content. Generate a steady stream of link worthy content to grow
your authority. Your task for 2014 is to find the golden mean between social
media mentions and the building of good quality backlinks. When you do use
social media, remember that likes and shares of content (posts) that include a
link to your domain, are considered the most valuable by search engines now.
Tips:
When building links, make sure the link is placed in a context that is
congruent with the theme of the page it links to.
Get rid of all low quality and toxic link your site has.
Share your content regularly to receive fresh social signals proving your
authority.
Monitor your ratio of brand mentions to response as soon as possible.
How WebCEO will help to grow your authority:
Use the WebCEO Backlink Quality Checker to be sure your link profile is all
nice and shiny. When you have removed all the links you do not want Google
to associate you with, start promoting your best content on the web. Use the
WebCEO Social Buzz tracker to monitor your brand’s social media engagement
and your brand mentions.
Web CEO: Easy and Efficient SEO Tools and Reporting. www.webceo.com

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