An introduction to gamification as a tool for growth hacking and growth hackers with 3 on-going sample projects and some hints about the process.

1. ALIREZA RANJB AR SHOURAB I
@ A RSHOU RA B I
Let’s Play and Grow

2. @ARSHourabi
 @ALMgames
 Owner / Co-founder
 Art of Light and Motion Animation/Game studio (12 years)
 @SpatialWits
 Co-founder
 Gamification Designer (Neuroscience startup)
 @Faranesh (@KSNA)
 Gamification Designer (e-Learning platform startup)
 @FANAP
 Gamification Consultant (e-Commerce)
 @IGA : Iran Gamification Association
 Technical Editor (Gamification)

3. Aren’t we all?

4. Entrepreneur
What kind of
journey/business
are we all looking for ?

5. Have you played it?

6. You would wish!!!

7. Business
What is
the most important part
of any business?

8. Really … You didn’t know?

9. Customer
If customers matter to us,
then growth hacking should matter
to us.

10. You don’t? Get out!!!

11. So …
Growth Hacking
is
the way!

12. That Sentence

13. People as potential Customers
usually
unwieldy
and
uncooperative
and
unpredictable
and
…

14. Just 80%
80% of your profit comes from
repeat customers

15. People & People & People

16. All that we want is just …
that
Behavior
that
Action

17. Behavior / Action
 Share
 Comment
 Review
 Register
 revisit
 Buy
 Unfold
 Donate
 ………

18. 3 ways to have the behavior/action
 Force
 Primal Needs
 Game

19. 3 ways to have the behavior/action
 Force
 Primal Needs
 Game

20. We choose …
Gamification
as
the tool!

21. Playeful : Fun Theory

22. Marriage of Ms. Business & Mr. Game

23. Gamification Definition
 Gamification can love people and businesses at the
same time!
 Gamification
 Using game design thinking in non-game context.
 Using game mechanics and dynamics.
 Tap into people natural desire to compete and play, and it
results in high levels of engagement.
 Is a tool.
 Just a tool!?
 And a very very powerful one!

24. So …
Let’s find out When, Where and
How to use it!

25. That Funnel

26. Remember the definitions!
 1 - Acquisition : Users come to your site from various
channels
 2 - Activation : Users enjoy their first visit
 3 - Retention : Users come back
 4 - Referral : Users like the product enough to refer
friends
 5 - Revenue : Users do something that leads you to
make money

27. Expensive Vs. Cheap

28. Cheapest
What is the Cheapest way of
growing a business?

29. Best
What is the Best way of
growing a business?

30. Let’s talk simple
 Create a brand-relevant quiz.
 Conduct a scavenger hunt where users submit
photos of certain objects.
 Hold a “funniest”•(or most moving, or ugliest, or
whatever) photo contest.

31. G4G Example : FANAP (Piqo)
 What does Piqo wants?
 A new behavior and habit

32. Change of behavior

33. Change of habit

34. G4G Example : SpatialWits
 Wants to be usable and enjoyable
 Kind of a Brain training platform
 Boring tests
 Repeating tests and training
 Understandable results
 Lumosity , BrainHQ , …

35. Game Elements (POC)

36. G4G Example : Faranesh (KSNA)
 Wants more users and usage
 Quiz Campaign
 2 - Activation : new Users enjoy their first visit
 3 - Retention : old Users come back
 4 - Referral : Users like the experience enough to refer friends
 Competition (Leadersboards)
 Social (FB)

37. 3 gamified launch campaigns (2 ver.)

38. Selected gamified launch plan

39. Hints
 Gamification should be integrated into your overall
marketing strategy.
 Use it as a core branding tool.

40. ALIREZA RANJB AR SHOURAB I
@ A RSHOU RA B I
SLIDES A RE A VA ILA B LE ON
SLIDESHA RE.NET
Thanks for Listening
or at least
playing along! ;)