This is the second part of a 7-hour workshop in the spring of 2017 for an introduction toward design in gamification. For preparing people to be able to attend in gamification teams in their businesses to help the gamification designer in his path toward a wonderful design. Make sure to read part 1 before this one.

1. GAMIFICATION :
FROM INTRODUCTION TO DESIGN
Alireza Ranjbar SHourabi
@ARSHourabi

2. @ARSHOURABI
v Art of Light and Motion Game Studio – CEO
v IGA – Co-Founder
v Hamsaa – Gamification Designer (Social Network)
v Tooska – Gamification Designer (Second Screen App)
v ICONish – Gamification Designer (VAS App)
vGamification Guru – Top 15 (Global Leaderboard)
v Previously :
v FANAP – Gamification Designer (Payment Solutions)
v Faranesh – Gamification Designer (eCommerce-eLearning Campaigns)

3. PART 2
ABOUT DESIGN
Alireza Ranjbar SHourabi
@ARSHourabi

4. LET’S RECYCLE WITH JOY
http://www.thefuntheory.com/bottle-bank-arcade-machine

6. WHERE DOES GAMIFICATION STAND?
A very powerful TOOLKIT!

7. PERSUASIVE DESIGN

8. EXPERIENCE DESIGN

9. GROWTH HACK

10. GAMIFICATION NEEDS CREATIVITY SO MUCH
TEDx Tokyo : Shimpei Takahashi

11. LET’S TALK ABOUT FRAMEWORKS OF DESIGNING
A GAMIFICATION SOLUTION FOR A PROBLEM

12. FRAMEWORK

13. FRAMEWORK

14. MDA FRAMEWORK

15. MDA FRAMEWORK
Mechanic
Dynamic
Aesthetic
Interaction (Alone & Social)
Player’s feelings during interaction

16. MDA FRAMEWORK

17. SIGHT (VERY POSSIBLE FUTURE)

18. STEPS : DESIGNING A GAMIFICATION SOLUTION
1) Understand Business objectives
2) Select and know Target behaviors
3) Knowing the user
4) Designing activity cycles and scaffolding
5) Considering FUN
6) Tools of design and implementation

19. GAMIFICATION DESIGN IS AGILE DESIGN

20. STEP 1 : BUSINESS OBJECTIVES

24. ELEMENTS OF VALUE

25. STEP 2 : TARGET BEHAVIORS

26. FOGG BEHAVIOR MODEL

28. CREATING A GOOD HABIT WITH FUN

29. STEP 3 : KNOW YOUR PLAYER

30. BARTLE PLAYER TYPES
Killer / Achiever / Socializer / Explorer

31. ACHIEVER

32. SOCIALIZER

33. EXPLORER

34. KILLER

36. THE FIFTH ELEMENT

38. THE PATH

39. HOW LONG WOULD YOU BE INTERESTED?
http://www.thefuntheory.com/worlds-deepest-bin

40. STEP 4 : DESIGN ACTIVITY LOOPS

41. FEEDBACK EXAMPLE

42. FEEDBACK LOOP

43. ACTIVITY LOOP : ENGAGEMENT LOOP

44. THE SCIENCE BEHIND IT
Dopamine for the brain
Challenge
Achievement
Reward

45. SCAFFOLDING

46. FLOW THEORY
Mihaly Csikszentmihalyi
Being in the zone

47. VIRAL LOOP : SOCIAL ENGAGEMENT

48. GAMIFICATION IS NOT BAD BUT A DESIGN CAN
BE VERY VERY BAD AND EVEN HARMFUL!

49. STEP 5 : ESSENTIAL FUN
v Hard Fun
v Easy Fun
v People Fun
v Serious Fun

50. JOBS CAN BE FUN
“In every job that must be done, there is an
element of fun. You find the fun and snap! The
job’s a game.”
-- Mary Poppins

51. WHAT DO WE CALL FUN ?
Winning
Problem-solving
Exploring
Chilling
Teamwork
Recognition
Triumphing
• Fun can (and should) be designed
• Fun can be challenging!
• Appeal to different kinds of fun
Collecting
Surprise
Imagination
Sharing
Role Playing
Customization
Goofing off

52. GAMES FOR HEALTH ?

53. STEP 6 : TOOLS AND TECHNICS
v Gathering the data you need for design
v Set the path for journey and narrative
v Have some way for showing it to others
v Calculate the numbers in play
v Analyze the out come for refining the design

57. FUNCTIONAL ANALYSIS

58. DESCRIBE VISUALLY

59. THERE ARE TIMES YOU NEED BEAUTIFUL WORK

60. THE NARRATIVE / JOURNEY

61. TWINE – GAME / INTERACTIVE STORY ENGINE

62. MOCKUPS TO SHOW HOW IT CAN WORK

63. THE NUMBERS / CALCULATIONS / SIMULATIONS

64. MACHINATIONS – JORIS DORMANS

65. THE DATA ANALYSIS – R STUDIO

66. ANACONDA – SPYDER 3 – PYTHON IDE

67. DATA DASHBOARD
vData Driven Analysis
vData gathering and mining
vData visualization

68. GAMIFICATION PLATFORMS

69. GAMIFICATION PLATFORMS

70. GAMIFICATION PLATFORMS

71. GAMIFICATION PLATFORMS

72. GAMIFICATION PLATFORMS

73. CHANGING A BAD BEHAVIOR WITH FUN
http://www.thefuntheory.com/speed-camera-lottery-0

74. FINAL HINTS
v How to win with Gamification design ?
v Matters of concern before design !
v Care for these after design !
v Beware of the Mistakes !?

75. WIN THE GAMIFICATION IN 4 LEVELS
Know your user
Identify your mission
Apply game mechanics
3M
­ Manage
­ Monitor
­ Measure
Remember : Gamification is data driven

76. BE CARFUL BEFORE GAMIFICATION
v Legal and ethical
v Business’ core problem
v PMF
v Actual game
v Poor infrastructure
v Disastrous customer service

77. TAKE CARE OF YOUR DESIGN
v Disruptors
v Policing the design
v Administrator
v System Operator
v Use P in the SAPS
v Solid term of service

78. MAKE NO MISTAKE
Mistake: Focus on Competition
Mistake: No Clear Gamification Goals
Mistake: Too Many Rewards
Mistake: No Motivation
Mistake: Misusing Points and Badges
Mistake: Short-Term Thinking
­ Do : Choose a behavior built for long term
­ Do : Use variable interval rewards (operant conditioning)
­ Do : Add new elements over time

79. LET’S MAKE IT FUN
TEDx Boston : Seth Priebatsch

80. REF + MORE READING
v Gamification by Design – Gabe Zichermann & Christopher Cunningham
v A Theory of FUN – Raph Koster
v Reality is broken – Jane Mcgonigal
v For the WIN – Kevin Werbach (Soon in Persian)
v Art of Game Design : A book of Lenses – Jesse Schell (In Persian)
v Game Mechanics : Advanced game design – Ernest Adams & Joris Dormans

81. NOT THE END
THANKS FOR YOUR ATTENTION!
Alireza Ranjbar SHourabi
@ARSHourabi