This is the presentation for the talk I gave at Persian Web Conference of 2017 in the Ministry of ICT.

1. ‫اﺳﺘ‬ ‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬ ‫از‬ ‫ﻧﺒﺎﯾﺪ‬ ‫ﭼﺮا‬‫ﮐﺮد؟‬ ‫ﻔﺎده‬!
‫ﺷﻮراﺑﯽ‬ ‫رﻧﺠﺒﺮ‬ ‫ﻋﻠﯿﺮﺿﺎ‬

2. 2
GROWTH

3. 3
Looking for theTOOL(s)
Design
Thinking
GH
UX
Mindset
Descipline

4. 4
Creativity
Engineering
DATA

5. 5
Don’t you want more engagement?
Engagement

6. 6
Discount/PromotionWars

7. 7
Engagement
FrequencyRecency Duration
Virality Rating
Don’t you want more engagement?

8. 8
Highest
Engagement Rate
(essential)

9. 9
Highest
Engagement Rate
(Non-essential)

10. 10
Gamification

11. ‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬
‫اﺳﺘﻔﺎده‬‫از‬‫ﺗﻔﮑﺮ‬‫ﺟﺎری‬‫در‬‫ﻃﺮاﺣﯽ‬‫ﺑﺎزی‬‫و‬‫اﻟﻤﺎن‬‫ﻫﺎی‬‫ﻣﻮرد‬
‫اﺳﺘﻔﺎده‬‫در‬‫آن‬‫ﺑﺮای‬‫ﻋﺠﯿﻦ‬‫ﺷﺪن‬‫ﺑﺎ‬،‫ﮐﺎرﺑﺮان‬‫ﺣﻞ‬‫ﻣﺸﮑﻼ‬‫ت‬‫ﯾﺎ‬
‫ارﺗﻘﺎء‬‫ﭘﺎراﻣﺘﺮﻫﺎی‬‫ﻣﻮرد‬‫ﻧﻈﺮ‬‫در‬‫ﯾﮏ‬،‫ﻓﻌﺎﻟﯿﺖ‬‫ﻣﺤﺼﻮل‬‫ﯾ‬‫ﺎ‬‫ﺳﺮوﯾﺲ‬
11

12. Microsoft (Crowdsourcing)
12

13. Pain Squad
13

14. Groupon – e-commerce
14

15. Fitocracy
15

16. Google Translate
16

17. Good Gamification can boost …
17
Alexa Rank
Visit Frequency
Time on Site
Engagement
User Interaction
Sales
Friend Invitation
Commenting
Sharing
Rating
Donation
Subscription
Usage

18. 18
Be careful of Bad Gamification

19. ‫ﺷﻤﺎ‬ ‫ﺗﻮﺟﻪ‬ ‫از‬ ‫ﺳﭙﺎس‬
‫ﺷﻮراﺑﯽ‬ ‫رﻧﺠﺒﺮ‬ ‫ﻋﻠﯿﺮﺿﺎ‬
@ARSHourabi