This presentation belongs to the talk I gave in our gamification meet-up as an introduction to the concept of loyalty in business and the usage of gamification in it.
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FOR GAMIFICATION – FROM DR. RAFTOPOLOUS
Another Definition
Product
System
Process
Way of
Thinking
Experience
Designerly
Way
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Loyalty Cloud
A STRONG FEELING OF SUPPORT OR ALLEGIANCE
reliability
dependability
bond
trustworthiness
duty
commitment
devotion
dedication
faithfulness
program
rewards
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Motivation
Internal and External factors that
stimulate desire and energy in people to
be continually interested in and
committed to a job, role, or subject, and to
exert persistent effort in attaining a goal.
Common Definition
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Types of Tasks
üAlgorithmic
• Extrinsic motivators work
• Easily automated and outsourced
• Job growth 30%
üHeuristic
• Need of intrinsic motivators
• Extrinsic motivators may backfire
• Job growth 70%
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PATH TO “TRUE” LOYALTY
Engagement
ü A deep emotional connection with the brand
ü High levels of participation
ü A long-term relation ship
ü The path to true “Loyalty” is through engagement.
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Big Data
ü High Volume
ü High Velocity
ü High Variety
3Vs Definition
ü Cost effective
ü Innovative
ü Enhanced insight
ü Decision making
Main features of outcome