A lightning talk given at the ILI 2018 conference at London Olympia on 16-17 October 2018. The talk gave advice on being a designated live tweeter or event amplifier. See also: - Wakelet links on Amplifying events with social media http://bit.ly/AmplifyEventLinks - brief overview of talk https://www.infotoday.eu/Articles/Editorial/Featured-Articles/Amplifying-an-event-using-social-media-126906.aspx