Online community building: common mistakes & tips for success.

1. BUILDING
ONLINE
COMMUNITY
Alison Michalk

2. - QUIIP CEO: COMMUNITY MANAGEMENT SERVICES CO.
- FOUNDER SWARM #CMGR CONFERENCE
- MANAGES AUSTRALIAN COMMUNITY MANAGERS’ GROUP
- FORMER ESSENTIAL BABY (FAIRFAX DIGITAL)
COMMUNITY MANGER & EDITOR
- WORKED WITH COMMUNITIES FOR 10 YEARS
ABOUT ME

3. A SPECIFIC GROUP OF PEOPLE
WHO FORM RELATIONSHIPS OVER TIME
AROUND A STRONG COMMON INTEREST.

4. “COMMUNITY MANAGEMENT IS THE DISCIPLINE
OF ENSURING PRODUCTIVE COMMUNITIES”
@THECR

5. STRATEGY
WHY?
are you
establishing a
community
WHO?
are the members
you want
to attract
HOW?
are you going to
achieve your
objective and
purpose
WHERE ?
will the
community
be
WHAT?
do you
want to
achieve
WHEN?
does the group
need to be
activated

6. TYPES OF COMMUNITY
INTEREST PRACTICE PLACE
ACTION ? CIRCUMSTANCE

7. COMMUNITY?
WHY BUILD A
•Long-term asset for the business
•User-generated content & space
•Content & control
•Better ability to engage with members
•Better moderation functionality
•Build customer loyalty
•Idea generation / product development
•Customer support
•Increased revenue, decreased costs

8. COMMON TRAITS
OF SUCCESSFUL
COMMUNITIES

9. HIGH LEVELS OF ACTIVITY
AND INTERACTION
BETWEEN MEMBERS
1 2 3
COMMON TRAITS OF SUCCESS
RETURNING
MEMBERS
SENSE OF BELONGING,
THE PLACE FOR A SPECIFIC
INTEREST

10. COMMON COMMUNITY
BUILDING MISTAKES

11. RESOURCES!
LACK OF
•HUMANS
•BUDGET
•COMMITMENT

12. PATIENCE
TIME AND
•TIME
•EFFORT
•AND THEN SOME!

13. FIELD OF
DREAMS
•RESOURCES
•TIME
•REASON
•BUILD A HABIT
•UN-NURTURED SPACES

14. LAUNCHTHE BIG
•#DNU MARKETING
APPROACH
•REFERRALS
•DIRECT INVITES
•CORE MEMBERS

15. RAPIDGROWTH
•THREAT TO ECOSYSTEM
•GROW FOR A REASON
•FOCUS ON ACTIVITY NOT
MEMBER LEVELS
•RETURN VISITS
•CONVERT TO REGULARS

16. WHY DO PPL PARTICIPATE?
1.
REPUTATION
4.
ANTICIPATED
RECIPROCITY
5.
SENSE OF
BELONGING
6.
EMOTIONAL
CONNECTIONS
2.
EFFICACY
3.
ALTRUISM
From The Economies of Online Cooperation, Peter Kollock

17. MODERATION
LACK OF/REACTIVE
•CREATE A CULTURE
•SET THE TONE
•CREATE A WELCOMING SPACE
•HAVE A MODERATION
STRATEGY
•FOSTER SELF-GOV

18. WHY DO PPL PARTICIPATE?
1.
REPUTATION
4.
ANTICIPATED
RECIPROCITY
5.
SENSE OF
BELONGING
6.
EMOTIONAL
CONNECTIONS
2.
EFFICACY
3.
ALTRUISM
From The Economies of Online Cooperation, Peter Kollock

19. THANK YOU & GOOD LUCK!

20. QUIIP.COM.AU | @QUIIP
SWARMCONFERENCE.COM.AU | @SWARMCONF