Presentation given by Maria Jose Sobrini, Cisco on IoE VAS EU28

1. 1© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2. 2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
10.30 – 10.35 Welcome and introduction: Chris Gow, Government Affairs, Cisco
10.35 – 10.55 Internet of Everything: What’s in it for Europe?
Maria-Jose Sobrini, Director, Country Digitisation Acceleration, Cisco
10.55 – 11.15 Building a data economy: IoT in the context of the Digital Single Market
Michael Hager, Head of Cabinet for Guenther Oettinger, Commissioner for Digital Economy and Society
11.15 – 12.30 Panel Discussion and Q&A: IoT verticals – where to next and how do we get there?
Dirk Slama, Director of Business Development of Bosch Software Innovations
Niels Carsten Bluhme, Director of Administration, Municipality Albertslund, Copenhagen
Kaja Kallas MEP
Felix Bauer, Co-Founder and CEO, Aircloak
Agenda

3. Internet of Everything: What’s in it
for Europe?
Director, Country Digitisation Acceleration, Cisco
Brussels, October 2015
Maria Jose Sobrini

4. 4© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Internet of Everything
Delivering the Right
Information to the Right
Person (or Machine)
at the Right Time
Process
Physical Devices and
Objects Connected to
the Internet and Each
Other for Intelligent
Decision Making
Things
Connecting
People in
More Relevant,
Valuable Ways
People
Leveraging Data
into More Useful
Information for
Decision Making
Data
IoE
Networked Connection of People, Process, Data, Things

5. 5© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Value at Stake
Trillion
Private Sector
Includes both industry-specific and
horizontal use cases.
• Customer Experience
• Innovation
• Employee Productivity
• Supply Chain
• Asset Utilization
• Increased Revenue
• Reduced Cost
• Employee Productivity
• Connected Militarized
Defense
• Citizen Experience
Public Sector
Includes cities, agencies, and verticals
such as healthcare, education, defense
* 2013-2022
IoE Value at Stake in EU
1.4% increase in Annual GDP, 1 million jobs from full IoE implementation in 10
years
1 T= 1 million million, estimates are based on a bottom-up analysis of 61 use cases

6. 6© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
EU potential by Vertical and main Areas of Impact
1 B= 1 thousand million
IoE
Value at
Stake
€3.3T
Improved customer
experience: €838B
Supply Chain/
Logistics : €612B
Employee productivity:
€572B
Innovation: €680B
Asset utilization:
€566B

7. 7© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
EU28 IoE Connections: exponential growth
IP Traffic & Service Adoption Drivers
More Internet
Users
More Video
usage
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
By 2019:
2014 2019
2.6 Billion 4.7 Billion
2014 2019
21.9 Mbps 46.9 Mbps
2014 2019
514 Million 596 Million
2014 2019
58% of
Traffic
78% of
Traffic
IP Broadband
Growth
Drivers
More Devices &
Connections
Faster Fixed
Broadband Speeds

8. 8© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Remote Expertise
Flexible
Production
Real-Time
Supply Chain
Operations
Analytics
Collaborative Product
Development
IT and Physical
Security
Predictive
Maintenance
Mobile
Collaboration on
Factory Floor
• Converged IP factory network
• Sensors (vibration, HVAC, lighting)
• Actuators
• Sensor-to-ERP connectivity
• I/O machines
• Process operation controls
• Product packaging
• Video analysis of control systems
• Operations dashboards
• Safety tags and signage
• Fleet/logistics systems
• Partner/supplier supply-chain data
• Distribution locations
• IT assets and endpoints
• Hardened mobile video devices
• Active collaboration rooms
• R&D and production teams
• Engineers and production experts
• Contact center
• B2B e-commerce site
Remote Asset
Monitoring
Connections Use Cases
M2M
M2P
P2P
Medical Devices Manufacturer Enabled by IoE
Revenue 13.6B €, 51K Employees, 40 Manufacturing Plants

9. 9© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Medical Devices Manufacturer Enabled by IoE
Revenue 13.6B €, 51K Employees, 40 Manufacturing Plants
Value Drivers
(1 B = 1 thousand millions)
• €234M Annual
Potential Value
• 13% Higher
Profits gain by
2018
234
100
90
98
50
48
35 13
0
100
200
300
400
NewServiceOfferings
EmployeeProductivity:
CustomerFacing*
EmployeeProductivity:
Internal**
Manufacturing&Supply
Chain
TechnologyTCO
OtherBenefits
IoEEnablementCost
Total
ContributiontoEBIT(€mn)

10. 10© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
• 1,870 jobs were created or
maintained as a result of 12
smart city programs sponsored
by City Council
• 53.7M € of investment made by
Barcelona city council in smart
projects in 2014
• 0.53 € attracted of additional
investment from partners for
each euro of municipal budget
What IoE Means to Cities
Barcelona – 12 use cases highlights
43M € Realized Benefits 2011-2014

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What IoE Means to Cities
Barcelona – 12 use cases highlights
832 M € Benefits Projection 2015-2025

12. 12© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
ECONOMIC, SOCIAL and POLITICAL OBJECTIVES
MACROECONOMIC
AND STRUCTURAL
SITUATION
NATIONAL
DIGITAL
AGENDA 2020
CDA Program Architecture
Research &
Education
Business
Innovation &
Entrepreneur.
Digital
Platforms
National
Infrastructures
IoE IMPACT
CALL TO ACTION: Country Digital Acceleration
An Implementation Framework

13. Internet of Everything: What’s in it
for Europe?
Director, Country Digitisation Acceleration, Cisco
Brussels, October 2015
Maria Jose Sobrini