Enhancing the Event Participant Experience with Emergent Technologies
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In the quest to deliver a unique, memorable experience for attendees, we look to technology to deliver ‘the latest and greatest’. It’s easy to bulk up on event technology, especially when today’s audiences are looking for new ways to engage and interact, but when should you adopt these new tools? As part of this presentation for the Canadian Association of Exposition Management, we preview of emergent technologies and a discuss how to use the Maturity Curve model to identify when to adopt new event technology for trade shows and expositions. Just because you can do it, doesn't mean you should!
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Enhancing the Event Participant Experience with Emergent Technologies
- 1. Enhancing the Participant Experience with Emergent Technologies CAEM Spring Summit April 26, 2016
- 2. 1993
- 5. Understanding the Maturity Curve MARK@ARBOUR
- 6. Technology Maturity Curve Source: Gartner
- 7. Technology Maturity Curve Source: Gartner
- 8. Experimental Emergent Established Adoption Maturity Laser projection Integrated apps 8K Telepresence Wearable technology Virtual Reality Augmented Reality Gesture technology 3D Scanning Drones Projection mapping Wide screen blending LED video display Audience response systems Event apps HD Webcasting Video conferencing Touch screen Virtual events RFID Event apps 4K Live streaming Holographic projection IR motion tracking 3D printing Hybrid events Big Data/Analytics Second Screen Digital Whiteboard Beacons
- 10. Digital Signage
- 11. Beacons
- 12. RFID
- 13. 3D Printing
- 14. Live Streaming
- 16. Virtual Reality
- 20. Technology is a tool to support human engagement A live event that makes a connection: • Engages participants • Exceeds expectations • Achieves the objective
- 21. Thank You! Alissa Hurley, CMM @AlissaHurley fmav.ca National Director, Client Solutions & Emergent Technologies alissahurley alissa9
Notes de l'éditeur
- I’m going to discuss: -Where event technology is coming from Emerging event technologies – applications Existing technologies you should be applying today To help market your event On-site engagement Continue the marketing cycle
- My very first job opportunity in events came in 1993. I working for a market research firm….. I was asked to help out, sell some registrations – over the phone. That’s how we sold tickets – advertising, direct mail, phone. Registration was in a FileMaker Pro Database On-site registration looked like this:
- Ultimately became the Conference Co-ordinator - at that time we were still transitioning from slides/overheads to digital display. In fact, didn’t the first digital output sit on an overhead projector?
- Integrated with Mobile App LED Wall display http://livedisplay.eventmobi.com/11553
- SXSW case study Came on the scene in 2014, with Apple integration Gamification Frictionless Registration Networking Sponsorship Navigation/Heat Mapping Content Delivery Check-in
- Intellitix – Cashless Payment Cue: NY Food and Wine Festival - https://www.youtube.com/watch?v=ekNTAhabADQ https://vimeo.com/114998642
- Mio PoV Video: https://vimeo.com/141805180
- “Cross between a webcast and a video game”
- Cue: Magic Leap video
- Cue: TED Talk 10:50 – 13:50
- Technology is a tool to support human engagement