The document proposes a platform called Humancredit that aims to divert 1% of global online advertising revenue to charitable projects. It works by having internet users provide feedback, data, and attention, and get "Humancredits" they can donate. Advertisers and brands would pay for targeted, high-quality ads and a "fair trade" seal. This would benefit non-profits by providing a new fundraising source, internet users by getting relevant ads and ability to donate time, and advertisers through better targeting and a new feedback channel. The founders hope to raise $1 billion for charities in 5 years through this win-win-win approach.

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Humancredit
Advertising for the good(s)

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We want to solve a social problem!
Co-Founder
raumHOCH GmbH
Architect
Co-Founder
Graphscape GmbH
Lead Developer
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Co-Founder
Forum nachhaltig Wirtschaften
Marketing
Georgi Musev Christian David Alistair Langer

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NGOs:
- online fundraising still doesn’t work good
Ad-industry & brands:
- bad targeting, mediocre ad-quality
- no one likes online ads
Internet user:
- unpleasant experience (ad-flooding),
- passive consumes
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NGOs don’t raise enough online.
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The
“Gelbe
Villa”
in
Berlin:
“We
get
maximum
5%
over
the
internet…”

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- NGOs
- Advertising Industry
- Internet Users
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$ 100 Billion on digital ads in 2013
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+ 30%

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but negative perception of digital ads:
“annoying”, “don’t work”, “bad targeting”…
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Google
$ 25 Mio. to AdBlocker
Plus

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We, the users provide the raw material…
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…but don’t have any influence on the profit.
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We accept conditions of use…
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We are flooded by non-relevant ads…
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Why aren't ads always “super cool”?
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We want to change this!
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Humancredit aims to divert 1%
of the global online advertising
revenue to charitable projects
and make advertising better!
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$1 Billion in 5 Years
for the good(s).
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Our Win-Win-Win Strategy
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A tale where the „Bad Guys“ also win!
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NGOs
get
Humancredits
Turning ad-millions into donations.
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Internet User
become provider,
collect Humancredits,
deliver consciously:
Brands
&
AdverBsers
become buyer;
fund the Humancredits
Cookies,
Attention
Feedback,
Time
Humancredit,
a non-profit platform, sources,
hosts and promotes…
“Social Payback”:
They decide, who should profit from their data, receive
only relevant ads, donate with their Online-Activity & Time
– without spending Money!
Win
“Social Micropayment”:
get a new fund raising source,
better online fundraising,
more donations.
Win
“Social Advertising”:
better targeting,
new feedback channel,
more reach, efficiency,
consumer ad-engagement, ad-quality,
ad-budgets turn into donation-budgets.
Win

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What will
Brands & Advertisers
pay for?
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For a Premium Ad-Brand!
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A “Fair Traid” seal for online marketing.
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A seal for socially responsible ads.
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“Peugeot
pays
for
your
aGenBon!”
“The
Emirates
too
;-­‐)”
like?
dislike?
we
love
your
feedback!

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For social surveys on ads & products.
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“We
donate
for
your
Feedback!”
200
Humancredits
in
2
Minutes
=
2
Dollars!

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For socially responsible inventories.
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“We
donate
for
your
SpoBfy-­‐Bme!”

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Ein “Charity Plug-In” für Internetnutzer
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Charity Plug-In activ: 12.840 Humancredits

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No one has to change anything
on his value chain!
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Humancredit ads value
to each step
of the value chain
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Christian is happy!
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“At
the
end
of
the
month
I’ve
collected
with
my
“Web
Time”
2,40
Dollars
for
chariBes
without
a
single
click!
They
go
to
‘Gelbe
Villa!’”

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Georgi even more…
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“I’ve
beaten
ChrisBan
;-­‐)
I
just
gave
my
feedback
to
some
ads
and
collected
about
820
Humancredits!
They
go
to
the
‘Sinn-­‐
SBaung!’”

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The bills of the “Gelbe Villa” are paid ;-)
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“At
least
there
is
somebody
who
donates
for
our
operaBng
costs!
Since
we
take
part
at
Humancredit
things
go
beGer!”

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Brands & Werbeindustrie profitieren!
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“We’re
invesBng
ad-­‐
money
for
chariBes,
we
are
in
a
dialog
with
our
customers
and
we’ve
got
more
efficient!”

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Our Roadmap
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What’s next?
1. We run an online survey campaign.
2. We are at the reCAMPAIGN March, 24-25
3. We invite you to a workshop April, 12-13
4. The founding of the “Humancredit gGmbH” is under
construction.
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Donate 500 Humancredits in 5 Minutes!
You donate up to 5 EUR with your feedback!
www.humancredit.cc
With feedback on our concept.
For one out of five betterplace - projects.
Enjoy!
!!! still some bugs to fix :D !!!
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Thanks!
Georgi, Christian, Alistair
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Humancredit
Advertising for the good(s)