Content marketing & social media marketing help you reach new customers online. Learn how to create good content and how to promote it in social media.
1. Great Content: The Heart of Social
Media Marketing
You don’t have to win a Nobel Prize for your content to be great – and effective.
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2. Simply put, web users are consumers of
content. Therefore, you need to deliver
compelling content that will engage your
customers and keep them coming back for
more. People are calling this “The New
Marketing.”
People spend their time online, and that’s
where your marketing needs to go.
- ArnieKuenn on SEOmoz.org
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3. Why Content & Social Media?
• Improve your SEO
• Pull people to your site
• Show people why they’ll enjoy doing business
with you
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4. How to Integrate Content & Social Media
Create
Promote Great
Content in Content
Social
Media
Develop an
Engaged
Audience
Now do it again – and again
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5. What Is Content?
• Blog posts
• FAQs
• Video
• Infographics
• Photographs
Content should live on your site, or if it lives on
other sites, it should be linked to your site.
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6. What Is Great Content?
• It matters to someone – preferably, your
customers and/or future customers
• It comes from deep expertise
• It’s genuinely useful
• It’s easy to understand and apply
• It’s
funny/touching/provocative/controversial….in
other words, shareable
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7. Where Can I Find Ideas for Great
Content?
• News
• Your experience
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14. Why do I need to promote my content?
Great content and engaging stories help your
company’s content get found and shared.
When great content is shared, commented on
or liked, it is no longer your content alone. It is
their content. And user-generated content is
trusted more than advertising or promotion.
- Michael Brenner, writing in Forbes Magazine
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15. How do I promote my content in social
media?
• Post regularly
• Don’t be repetitious
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16. Promote new posts where your
customers & prospects hang out
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17. Keep promoting posts as long as
they’re still relevant
• Weekly or bi-weekly
• Whenever relevant news comes up
• As seasonally appropriate
• Whenever a relevant customer or industry
issue is rearing its head again
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18. Avoid “title/link” formula
Interesting topics, but the stream looks monotonous. Note posting times: obviously scheduled.
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20. Develop an Engaged Audience
• Don’t be boring
• Follow real people
• Talk with them
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21. Don’t be repetitive & boring
We can see the company is seeking business, but we can’t learn much else about it from this stream.
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25. Be a Real Person
Because that’s who you’re trying to reach in social media: real people.
AboutUs.com | @AboutUs | Facebook.com/AboutUs.org @AlizaEarnshaw