3. What is Augmented Reality?
•Virtual content on real world scenes or where a view of
reality is augmented by a computer.
4. Why is Mobile AR so Important?
•Availability
20 million AR devices shipped from 2015-2017
3.4 billion AR devices on phones projected in 2022
•LocaNon Ned to experiences
•Hardware costs minimal
•Built in connecNon / cloud loading