Open Innovation Seminar 2008 - Mesa 1 - Hugo Resende - Embraer
1. 16 de junho de 2008 – São Paulo/SP
Hugo Borelli Resende
Embraer
Mesa 1 - Iniciativas de Open Innovation no Brasil
Pannel 1 - Open Innovation iniciatives in Brazil
Open Innovation Seminar 2008 – Allagi
2. Building a Globally
Competitive
Company
Hugo B. Resende
Chief Scientist, Technology Development
June, 2008
3. R&D Model (Civil Aircraft Industry)
Pre-Competitive R&D Product Development
Emerging Technologies
Advanced Technology Development
Validation
Demonstrator
Universities
Product Definition Prototype
Research Institue Product Detailed Design
Product Certification
Industry Research
Production
-10 -5 0 anos +5
Basic Applied Viability of Product/Process/
Research Research Advanced Specific Technology
Technologies Development
4. Aerospace Industry Fundamentals
SUCCESSFUL
BUSINESS
High Qualified Global Cash Flexibility
Technology People Presence Intensiveness
Customer Satisfaction
Backbone of our entrepreneurial action
5. Global Business
Operations in Brazil, United States, Europe and Asia
France
USA Villepinte
Le Bourget
Nashville
Fort Lauderdale
China
Beijing
Portugal Harbin
Alverca
Singapore
Brazil Singapore
Gavião Peixoto
Botucatu
São José dos Campos
7. High Technology
Virtual Reality Center
In operation since Feb 2000
• Fluid Dynamics
Ergonomics
Analysis
• Composite Materials
8. Research & Technology Strategy
The four Organizational dimensions for the innovation process of
high-complexity products:
What the firm Customer's
wants Needs
Corporate Markets
Market
Strategy What the Market Unts
firm will do Opportunities
New
Technology Products
Planning Concepts
Vision of the Technology
Future in S&T
Development
Portfolio
Research & Technologies
Conceptual
Technology Studies & Design
9. Qualified People
Educational Levels*
High School
70 %
Ph.D.
2%
Postgraduate
4% Graduate
24%
Minimum educational level – High School
04/31/08
* Brazil Units