Hillsborough Presentation Bw

Brand Assessment Summary Report Presented by: Dan Dunlop & Bruce Wlach Jennings

Your Brand Is A Promise ,[object Object]

Brand Promise as Party Invitation ,[object Object],[object Object],[object Object]

Brand Assessment Objectives ,[object Object],[object Object],[object Object]

Why Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Assessment Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Snapshot of the Hillsborough Brand

The Hillsborough Brand Position ,[object Object],[object Object]

Hillsborough’s Brand Personality ,[object Object]

Hillsborough’s Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hillsborough as a Vehicle ,[object Object],[object Object],[object Object],[object Object]

Hillsborough Brand Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities Moving Forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities Moving Forward ,[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunity: Heritage First ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunity: Make a Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunity: Way Finding Signage ,[object Object],[object Object],[object Object]

Marketing Tactics ,[object Object],[object Object],[object Object],[object Object]

Opportunity: Maximize Existing Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunity: Develop Quality Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunity: More Frequent Communication with Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hillsborough Online meta name="keywords" content="Hillsborough North Carolina, Revolutionary War, Colonial America, Historic Preservation, The Alliance for Historic Hillsborough" />

Competitors: Pinehurst, Southern Pines, Aberdeen

Hillsborough Presentation Bw

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Hillsborough Presentation Bw