On September 24, Alliance Healthcare Foundation invited Kevin Popovic, the CEO of Ideahaus, to host a social media workshop for our grantees at the World Resources SimCenter. With an emphasis on work, Kevin lead our grantees—all with varying comfort levels with social media—through the process of establishing an effective social media presence, emphasizing the nuances and opportunities unique to community-based non-profit organizations. He started with an overview of the social media landscape and drilled down into specific tactics that capitalized on the functionality of individual platforms like Facebook and LinkedIn. We recorded the workshop so that attendees could review what we covered and share Kevin’s insight with their peers and their teams. His PowerPoint presentation and the Social Media Toolkit that he mentioned is available for free as well. Videos from the Workshop: http://www.youtube.com/playlist?list=PL-CwI2rkvFSUct6sgesfl8-q4O2IG_VPr Kevin’s PowerPoint: http://www.slideshare.net/AllianceHF/ahf-socialmedia1 The Ideahaus Social Media Toolkit: http://ideahaus.com/community/2013/09/23/social-media-toolkit/ If you attended the workshop, thank you for joining us, and we hope to see you engaging your community with social media in the near future.

1. Social Media Workshop
Kevin Popović , Founder & CEO, Ideahaus®

2. © Kevin Popovic | Ideahaus®
This is me.
And these are the people I interact with every day.

3. © Kevin Popovic | Ideahaus®
I can influence these people.
Fast Company: 43rd
Most Influential Person Online

4. © Kevin Popovic | Ideahaus®
What is Social Media?
Ultimately, it’s people using technology to communicate.

5. © Kevin Popovic | Ideahaus®
Social Networks
Facebook, LinkedIn, Google+, Orkut, Tencent, Hi5

6. © Kevin Popovic | Ideahaus®
Photo Sharing
Pinterest, Instagram, Shutterfly, iStock, Flickr…

7. © Kevin Popovic | Ideahaus®
Video Sharing
YouTube, Vimeo, MetaCafe, Vine, TubeMogul…

8. © Kevin Popovic | Ideahaus®
PPT Sharing
Slideshare, Google Presentations, Slide Rocket…

9. © Kevin Popovic | Ideahaus®
Video Streaming
Ustream, LiveStream, Facetime, Skype, FB, Google+…

10. © Kevin Popovic | Ideahaus®
Blogging
WordPress, TypePad, Tumblr, Blogger, Movable Type…

11. © Kevin Popovic | Ideahaus®
Micro-Blogging
Twitter, Tumblr, Plurk, Yammer, Chatter…

12. © Kevin Popovic | Ideahaus®
Events
Evite, Meet-up, Eventbrite, Facebook, LinkedIn…

13. © Kevin Popovic | Ideahaus®
Bookmarking
Delicious, Digg, Reddit, BuzzFeed, StumbleUpon…

14. © Kevin Popovic | Ideahaus®
Widgets
AddToAny, LikeBox, PollDaddy, All-In-One SEO…

15. © Kevin Popovic | Ideahaus®
Miscelaneous
Groupon, BranchOut, Yelp, Apps, Lockerz, Klout…

16. © Kevin Popovic | Ideahaus®
Mobile
iPhone, Blackberry, Android, Galaxy, HTC…

17. © Kevin Popovic | Ideahaus®
This is Social Media.
Sites, services and technology all across the Internet.

18. © Kevin Popovic | Ideahaus®
What is the challenge in Social Media?
An excerpt from the book, 20YEARS Communications

19. © Kevin Popovic | Ideahaus®
It’s Communications.
“The newest computer can merely compound, at speed,
the oldest problem in the relations between human
beings, and in the end the communicator will be
confronted with the old problem, of what to say and how
to say it.”

20. © Kevin Popovic | Ideahaus®
Case Study: @AllianceHF
Learning from Alliance Healthcare Foundation

21. © Kevin Popovic | Ideahaus®
Satellite Marketing.
How to develop a social media strategy.

22. © Kevin Popovic | Ideahaus®
Start with who.
Where are they? What are they talking about?
vs
s
vs

23. © Kevin Popovic | Ideahaus®
Planning Social Media.
Strategy is imperative to manage, integrate, achieve
ROI.

24. Kevin Popovic, Founder | Ideahaus®
Learn More, Communicate Better.
http://ideahaus.com/community
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25. 20YEARS Communications
20 Leaders, 20 Questions, 100’s of Lessons
Learn more at ideahaus.com/20years