Benny Herzog and Allie Danziger spoke on May 22nd to the Vermont Association of Broadcasters about the "old school" vs. the "new school" methods of communications and sales, and how to strategically merge the two.
11. “It’s funny when you think about
social media and radio. Radio has
always been a social media. Highly
skilled radio personalities of the
past were good at working crowds
with real engagement, remembering
names and encouraging listeners
to participate.”
~Loyd Ford
#VABsocial
12. “We are not a TV
station anymore as
much as a provider
of news on multiple
platforms.”
~Scott Blumenthal,
executive vice president for Lin Media
#VABsocial
13. Now the question is:
how
do
we
use
this
to
increase
ratings
and
drive
audiences?
#VABsocial
27. Social Media is NOT broadcasting...
it's engagement.
#VABsocial
28. Uncover news tips
Story leads and follow-up
Gather content
Twitter lists
Stay in touch/Connect
Discuss trends
Learn people’s reactions
Crowdsourcing ideas/opinions
Have a "conversation" or "interacting" with viewers
Clarify rumors
Create & circulate stories
Interact with audience
Running some Facebook comments on various newscasts
First Steps with Social Media
#VABsocial