1. Allison Leigh Siegel
alsieg01@syr.edu
973-513-3039
67 Hershey Road
Wayne, New Jersey 07470
EDUCATION
SYRACUSE UNIVERSITY Syracuse, NY
Bachelor of Science May 2016
Majors: Marketing Management and Finance
EXPERIENCE
Rebecca Minkoff New York, NY
Marketing and Events Intern May 2015- December 2015
• Created presentation decks outlining prospective projects, and possible brand promotion ideas for internal strategy
• Conducted market research on consumer trends and competitor strategies to enhance brand positioning
• Coordinated and assisted in the execution of in-store events and promotions
• Provided administrative support such as ordering supplies, scheduling travel and transport, and arranging vendor
deliveries at event and office functions
• Organized event email accounts, budget breakdowns, and creative request forms for graphics department
Adam Block Design Syracuse, NY
Campus Representative August 2013-December 2014
• Campaigned for the company by distributing flyers, and information, to various organizations on campus
to generate business
Spring Lake Day Camp Ringwood, NJ
Senior Counselor June 2014-August 2014
• Lead a group of 20 children for the summer, managed their daily activities, and resolved internal conflicts
• Received “Counselor of the Week” for achievements and enthusiastic attitude with all different age groups in the camp
LEADERSHIP
Alpha Epsilon Phi Sorority Syracuse, NY
Vice President of Sisterhood and Programming December 2013- December 2014
• Organized events for members including monthly brunches, seasonal activities, and bonding exercises
• Managed Co-Executive positions and monitored their budgets, and responsibilities
• Maintained the master calendar for Alpha Epsilon Phi with philanthropy dates, and sisterhood events
• Guided New Members through onboarding by arranging events with current members
COMMUNITY SERVICE
Elizabeth Glaser Pediatric Aids Foundation Syracuse, NY
Volunteer October 2013
• Helped to plan and execute Alpha Epsilon Phi fundraiser (Phi Hoops) to raise money for pediatric aids by organizing a
basketball competition for Syracuse University boys and auctioned raffle tickets, prizes, etc.
Rebecca Minkoff X Alpha Epsilon Phi for Sharsheret Syracuse, NY
Coordinator November 2015
• Hosted a one-day charity collaboration between Rebecca Minkoff and Alpha Epsilon Phi in which there was a trunk
show with Minkoff merchandise, music, and food for guests
• Aided in the distribution of 10% of the proceeds going to Sharsheret for women’s breast cancer
Friendship Circle Livingston, NJ
Volunteer December 2015
• Assisted as a volunteer in ‘Allie’s Camp’, a one-week activity center for special needs children of all ages
• Played with children and cared for the management of their daily needs and requests
SKILLS
• Proficient in Microsoft Excel, PowerPoint, Publisher, Word
• Basic understanding of HTML
• Efficiency in web technology and social media
• Familiarity and interest in Marketing Automation