The document describes a health media and monitoring network that designs, develops, and deploys health monitors and networks. It offers low-cost health testing and recommendations to consumers through various products that measure body weight, height, fat percentage, and blood pressure. The network partners with retailers, marketing partners, health services providers, and brand alliance partners to promote health initiatives and messaging through signage and reports from its health monitors located in stores and schools. It aims to collect biometric data on millions of consumers each year to support disease prevention and health promotion efforts.

1. HEALTH MEDIA AND MONITORING NETWORK

2. HEALTH MEDIA AND MONITORING NETWORK
We
Design, Develop and Deploy Health Monitors and Networks
Create Brand Partner Alliances/Advertisers Promoting Health
Offer Consumers Low Cost Health Testing and Recommendations
Supply BMI Measuring and Software for Schools

3. GENOVA PRODUCT LINE
Measures
Body Weight
Body Height
Body Fat %
Blood Pressure
Delivers
Healthy Ranges
Detailed Report
Store Info on
USB/Card
Link to website

4. Schools • Health/Fitness • Retail • Web

5. MESSAGING OPTIONS BIOMEASURE
Sign Board At Health and Mall Based Stores
Millions of walk by
800-1,000 users per month
Report Coupon Printing
Prints coupons based on biometric data
Back side printing for messaging/ads
Smart Card/USB Downloads
Store results for tracking at home
Connects to sponsor websites to track results

6. SMART CARD BENEFITS
USERS CAN TRACK RESULTS FOR EACH MEASURE
DATA CAN BE SENT TO ADA/SPONSOR FOR ON-LINE TRACKING
MESSAGING ON SMART CARD PROMOTES BRAND/ORG

7. MESSAGING OPTIONS COMBI
Sign Board at Pharmacies-Public Access
Millions of walk by
800-1,000 users per month
Report Coupon Printing Remote Monitor
Prints 8 coupons based on biometric data
Back side printing for messaging/ads
Smart Card/USB Downloads
Store results for tracking at home
Connects to sponsor websites to track results

8. RETAILERS (26,000 Locations)
MARKETING PARTNERS
Abbott Labs
ALLIANCES
Health Vault
HEALTH SERVICES PROVIDERS

9. ROLL OUT OF GENOVA MEDIA NETWORK
STORE 2009 Installed 2010 Installed
VITAMIN STORES 2,000 4,000
PHARMACIES 1,200 2,800
HEALTH & FITNESS 500 900
SCHOOLS 2,900 5,200
TOTAL 6,600 14,900

10. ROLL OUT OF GENOVA MEDIA NETWORK
AUDIENCE 2009 2010
Per Month
USERS 4m 8m
WALK BY 10 m 19 m
SCHOOL KIDS 5m 12 m
TOTAL TRAFFIC 19 m 39 m

11. USER DEMOGRAPHICS
Male - Female Age Range High BF Healthy Low
48% 52% 18 - 84 39% 52% 9%
BIOMETRIC DATA AVAILABLE ON UP TO 20M USERS YEAR

12. RETAIL HEALTH PLACEMENTS

13. BRAND ALLIANCE PARTNERS
CROSS PROMOTION OF INFORMATION AND PRODUCTS
PARTNERS
ADA PROMOTES LOW COST BIOMEASURE TESTING ON WEBSITES
THROUGH NEWS AND LOCATORS-OTHER VENUES-PARTNERS
PROVIDE INTRO TO SPONSORS TO ADVERTISE/FUND RAISING
GENOVA
PROMOTES ORGANIZATIONS INITIATIVES AND MESSAGING AT
SELECT HEALTH MONITOR LOCATIONS
PROVIDES FUND RAISING OPPORTUNITY
PROMOTION DURING NOV DIABTES MONTH
PROVIDES BIOMETRIC DATA ON MILLIONS OF CONSUMERS

14. Health Monitor Locator
Health Monitor News
New Low Cost
Health Testing
Available Now at
Retail Health and
Nutrition Stores