1) Rakuten has evolved its data warehouse and lake over the past decade from a Teradata-based warehouse to incorporating HDFS and other data sources, creating complexity. 2) Challenges include too much data replication across storage systems, difficulty combining data sources, and fully coupling downstream apps to data sources. 3) Rakuten developed a data orchestration layer to unify pipelines, provide a common layer for consumption, enable caching for performance, and decouple downstream apps from data sources.