This document discusses various link building techniques for 2016. It covers the purpose of link building, which is to generate enough links to rank highly for target keywords without risking the website. It then discusses developing website content as a key factor, using analytics to create automated content plans, varying anchor text, selecting landing pages based on keyword research, and using tools like Google Suggest and Keyword Tool for competitor analysis. The document outlines the full link building process and provides tips on tools, financial modeling, and using hreflang.

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Best Link Building Techniques of 2016

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Overview of Today’s Presentation
• Purpose of Link Building
• Google Suggest & Keyword Tool
• Link Building Process
• Competitor Analysis
• Social Hit list
• Tools
• Financial Modeling

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Generate enough links rank on top of your target
keywords without imposing web site at risk.
Purpose of Link Building

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Developing Web site is
the Key factor
for Building Links

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Automated Content Plan From Analytics

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Forward To Your Writers

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Vary Anchor Text

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Select Landing Pages Not Keywords
• Undertake Keyword research
• Assign keywords to landing pages
• Prime concern pages by sum of keywords search volume
• Across all keywords there must be Vary anchor text
• Combine brand variation for good measure

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Keyword tool& Google Suggest
autotrader
Auto trader cars
Cars
Auto trader
Used cars
Used cars for sale uk
Cars for sale
Click here for used cars
Click here for used cars
Cars for sale uk

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Process of Link Building
Competitor
Analysis
Search
Google
Shortlist
sites
QA
process
Place
Links
Content
production
Pitch
stories
Story
ideas
QA
process
Promote
links
Track
links

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The News Method
Monday
News
Brainstorm
Shortlist
Target Site
Press
Release
Blog
Post
SocialSyndicate
Rewrite Publish

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Competitor Analysis
Use searchmetrics to find most shared content

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Twitition.com
Your
Optimized
Press Release

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Competitor Analysis
• Use Open Site Explorer for link data too

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Creating Social Hitlist
• All infographic sites
• All industry blogs
• All sites of that have posted a corresponding infographic
in the past
search
search by image
• E-mail personally 100+ websites

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Infographic
Create Seed
Socially
Paid Social
Campaign
Pay for
Coverage?
Email
Industry
Sites
Email
Infographic
Sites

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TOOLS

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Integration
• Opt for professional developers to build reliable tools

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Link Monitoring
Link
Crawler
Moz
Metrics
Page
Rank
Anchor
Text
Target
URL
Count
External
Link
Bad
Words
Indexed

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Financial Modeling
• How much is a link worth? Always remember Time is Money.

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hreflang

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Thank You
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