The document proposes establishing a company website for Luciere to address issues with physical stores not providing full product specifications and insufficient customer support. Key points:
- A website would provide full specifications and 24/7 online customer support to better satisfy customers.
- It would cost around $67,000 to set up initially and require a computer, internet connection, website hosting, domain name, construction software, printer, camera, and hit counter.
- The website would feature the company logo, mission, address, hotlines, support, products, stores, news, and featured items. Customers could browse, compare specs, and get online help.
- Implementing the website is recommended to improve Luc
3. Luciere
Redefining technology
The Luciere Technology is the latest
technology needed by modern users with
the concern for their health welfare,
environment healthy products and provide
world class mobile technology for world
wide users.
6. •Packaging is important
because it prevent the product
to make it look presentable to
the customers.
7.
8. • Your package has to sell the product not just
protect it.
The average consumer spends just 2.6 seconds making a
decision whether to pick up your product or not. So your
packaging better be on target to the right audience with the
right message.
• Most packaging materials suppliers require large
quantity orders.
It's hard to find a supplier for small quantities. The
dilemma is that you don't have large orders when getting
started. The number one question we’re asked is
how to find a vendor for small quantities.
9. • Packaging trends and innovations can influence
whether your product will ever get onto the stores
shelf.
There are external factors that can dramatically change what
the consumer wants or demands in their product packaging.
What do you know about RFID(radio frequency i.d.tags),
product integrity and product security, bioresins and bio
plastics, environmental sustainability, smart or intelligent
packaging? If you are like most inventors the answer is not
much.
12. Industry Features
The packaging materials industry can be divided into consumer
packaging and industrial packaging. The former refers to the
packaging of goods sold to consumers, primarily involving
shopping bags, packaging bags, padded mailers, boxes and gift
wraps, etc. Food and beverage packages, such as PET bottles,
laminated paper packages and flexible packaging, also fall
within this category. Industrial packaging is mainly used for
protection and transportation purposes. They include:
• vacuum packs
• heat seal
• shrink packaging films
• Cartons
• paperboard boxes
• PS foam
• air-bubble blister stuffing
• foam sheets.
13. Environmental-friendly packaging: The growing concern of
environmental issues and the more stringent legislations on the
use of packaging materials worldwide are influencing the choice
of materials. Manufacturers use more recycled content in their
production and make their products more readily recyclable. The
use of biodegradable plastics will reduce the proportion of non-biodegradable
and ozone depleting plastic bags.
14. Environmental Responsibility
Biopolymers- generated from renewable natural
sources. They are often biodegradable and not toxic to
produce.
Packaging Materials Development
• Non-foil alternatives
Reduced greenhouse gases and energy consumption
Improved package to product ratio
• Paper and film
Source reduction
Energy reduction
16. Partners with EPA WasteWise program by demonstrating
how to reduce waste, practice environmental stewardship,
and incorporate sustainable materials management into
waste-handling processes.
Extensive recycling programs put in place at each
APC facility
– Improved wasted management recycling
– 70% landfill reduction
– Inks/lacquers recycled as fuel for cement kilns
– Cold seal recycled and used for its energy
18. • COST
• Cost of Materials in smart phone packaging.
MATERIALS COST REMARKS
Outermost Packaging
- recycled news
papers,box,cartons,etc.
N/A 2 tons of recycled
bos/cartons can
produce t least
500pcs of box
19. Ink Php 5,885.97p/tube A tube can print at
least 1,200 pcs. of
paper
Others:
-plastic (bioplastic)
Depends on the size
or the shape of
plastic
-
Bubble wrapt (for
the gadget)
Php 250.00/yard Can produce up to
75 pcs.
22. Proposal
OLARTE, JIREH ALLYSON F.
MENDOZA, JON VINCENT C.
BSIS- 2A
Professor Max Bulaquit
23. Chapter I Introduction:
Purpose
The Luciere Mobile aims to conduct advertisement to
deliver the proper message what do Luciere wants for
you. Convincing our customer that our company's services
and products are one of a kind and a must have gadget
right now. The image of every advertisement of us will
surely captivate them and it'll paint out everything our
valued customer need because customer is our first
priority and the base of our company.
24. Problem
Luciere Company is still not a well-known technology developer
business. The reason is that our products are not still broadcast
nationwide. Luciere may encounter a decrease in productivity and
can lead to:
1. Company leaders may implement salary freezes or even cuts.
2. Leaders may respond by letting a number of random workers go
3. Unmotivated employees
25. Solution
Advertise Luciere’s products in television.
TV Advertisement will help us to spread awareness about our
products and services that are of useful to consumer and
potential buyers so this is the time where we want to show off
our company’s greatness and reach more people to become
part of Luciere.
26. Chapter II Scope
Section 1 Perspective of the Project
Our advertisement contains usual advertisement, it
shows the specifications of the product. It may be usual
but we make sure that we will get the attention of each
customer.
28. Section 2 Cost of Materials
Graphic Designer P 15 000
Commercial (40 Seconds)
Time spot (Afternoon spot)
P120 000
Frequency (3 times) P120 000 x 3
= P360 000
Total: P 375 000
29.
30. Section 3 Features
1. Specification of the mobile
•Long Battery Life (3800)
•2.5 Gigahertz Quad core processor
•3GB RAM
•Android 4.4 Kitkat
•16 Megapixel Camera
•Wifi and LTE Performance
2. Physical Characteristics
3. Voice over
31. Chapter III Conclusion
TV commercials allow you to convey your message with
sight, sound, and motion, all of which can combine to lend
your business a big dose of instant credibility. This
advertisement will surely make the Luciere Company be
noticed. It will help the company grow and be more
productive. Even though it is only a 40 seconds commercial
and cost P375 000, it’ll make sure that it captivates
audience’s attention.
32. Chapter IV Recommendation
We strongly recommend to the company to
advertise their products and choose the best
type of advertisement to full satisfy the viewers
and customers.
36. Most of the consumers are in the shopping malls.
They look for the gadgets that will fit and improve
their lifestyle. The urge of the customers to fully know
the mobile specifications means they are really
interested to the product. But the physical stores fails
to do so.
To avoid further discrepancy, I propose that you
establish a website for the company to host. This
proposal will remedy your problem and the details
below is everything you need.
37. PROBLEM
The customers are having problem of incomplete
model specifications on physical stores. Even
though there are some specified details about an
unit model , it is not enough to fully satisfy mobile
technology enthusiast.
Also, not all of the customers, who have a concern,
is taken care of on the company hotlines. This
results to low star customer and user reviews,
giving bad image to the company.
38. SOLUTION
The website will provide every customer needs,
including the full model specification and customer
online support. Every products , updates news
about the company will be shown in the website.
Also this not just give solution to the undetailed
specifications , but also it will help the consumers to
choose in the longer matter of time. The Customer
support , which is online 24 hours will surely help to
take care of the customer’s concern. This will help
to increase popularity ,customer and user ratings.
40. SECTION 1 PERSPECTIVE OF THE PROJECT
The company website includes the following:
Company Logo
Mission and Vision
Company Physical Address
Company Hotline numbers
Customer support
Products
Store locations
Company news and updates
Announcements
Featured Products
41.
42. SECTION 2 MATERIAL / EQUIPMENTS NEEDED
You need to have some basic hardware and software
– and you need to know how to use it. This is usually
the “Achilles heel” of website construction. For every
piece of hardware that you use – you also need to
know how to use it’s software. It’s a steep learning
curve to put up your own website if you are new to
computing. To construct a website you will need the
following:
43. 1) A computer with an Internet connection.
2) Website host provider.
3) Own domain name.
4) A website construction program.
-Coffee Cup HTML Studio
-Net Objects Fusion
-Trellian.InternetStudio
5) A printer.
6) A camera and a program for editing.
7) A scanner.
8) A "hit counter“
9) CD, DVD or a separate hard drive.
44. COST OF MATERIALS
Computer with internet connection PHP22,000
Website host Provider PHP7,000
Multifunction Printer w/ scanner PHP13,000
Camera PHP25,000
Total PHP67,000
45. SECTION 3 FEATURES
Customers can browse the products.
Customers can check the product model full
specification.
Products can be compared to other or similar brand
and similar products.
There are Customer online support for customer
concerns.
46. CHAPTER III
CONCLUSION
The implementing this proposal , the Luciere
company will resolve each of the problem. Luciere will
be popular enough to compete to international
flagships. Ratings, user and customer reviews will
increase , and will give respect to the company name.
47. CHAPTER IV
RECOMMENDATION
We strongly recommended you , to implement this
proposal for your company Luciere. Luciere focuses on mobile
technologies, where it should be known. This proposal will help
the company to improve services and company performance.
The way this proposal will improve your company
service, is through the online customer support, where a
company employee and a customer can talk in real-time
situation, giving the customer immediate response to their
concern.
Also, implementing this will give a huge increase of
performance of the company. That is the products will be shown
on the website and selling would be much more easier
especially to the customers who are really interested and is
thriving for the products.
This will sum up great increase in user and customer’s
review and would lead to the company’s prosperity.