Establish marketing strategies to enter the Colombian market for the INSTACART application through: 1. Analysis of the organization, its weaknesses and strengths, 2. Analysis of the Rappi competitor, its weaknesses and strengths, 3. The opportunities and threats that the Colombian market has. 4. Market analysis and establishment of the target market. 5. Establishment of budget and description 6. What would be the measurement and control mechanisms of the established strategy?.