How to use your 0800 number as a promotional tool for your business.
http://www.alphatalk.com/page/0800
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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
4 ways 0800 numbers can promote your business
1. 4 w a y s to use
0800
phone numbers
To p r o m o t e y o u r b u s i n e s s
by
2. What is an 0800 number?
The “Freephone number” …
… they are free for the caller to
dial from a UK landline!!!
3. HOW
can a 0800 number make such a useful
promotional tool … ?
4. 1. Familiarity
• Put simply, 0800 is the most popular and widely-recognised
number range in the United Kingdom.
• You don’t need to tell your customer what an 0800 number is
– they already know, having seen it in high-profile advertising
for many years.
• Your audience knows that 0800 means Freephone and that in
turn means that calling your company will cost them nothing.
5. 2. Scale (or a sense of)
• A side-effect of the wider familiarity of these numbers is that your
audience will be used to seeing them in advertising for large,
national and international companies.
• By including an 0800 Freephone number instead of a local number
in your advertising you help to give the impression (by association)
that your company is a large, sophisticated organisation.
• This can boost consumer confidence and make them more likely to
call.
6. 3. Memorable
• These numbers are in formats which are easy for your customer to
remember (when brought from a good provider), often containing
repetitive patterns or sequences that aid memory.
• This makes it much more likely that the customer will remember
the number later.
• Which will benefit advertising campaigns (posters, billboards, vans,
commercials etc.)
7. 4. Reporting
• By assigning an 0800 telephone number to a particular marketing
campaign you gain the ability to gauge the effectiveness of that marketing
campaign.
• 0800 Providers offer itemised billing and reports, which allow you to view
a multitude of information about your incoming calls.
• This in turn allows you to monitor the effectiveness of your advertising
campaign by monitoring the number and nature of calls it receives.
Imagine how valuable this could be when deciding whether to run a particular
campaign, or type of campaign, in the future!
8. For more information on
0800 numbers
Check out our website or our blog
www.alphatalk.com
www.Blog.alphatalk.com