Let you be infusioned about Internet of Things. According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business. Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!

1. Friday, 5th September 2014
INFUSION
I n t e r n e t O f T h i n g s
Federico Demartini
Creative Technologist
!
tw: @demapersempre

2. Internet of Things
everything connected

3. Internet of Things
remote control in the imminent future
Do you want your plant survive when you’re on holidays?
Can you imagine your car choose the best insurance? And your wallet decide
the payment method?
What about a pair of shoes tweeting from a dancing par ty?
Are you dreaming of a highly automated home?
Ask to be dressed by your mirror on the base of what on your closet?

4. Internet of Things
remote control in the imminent future
It’s not a big news: things can become smar t .
!
Devices which are “connected” and “contextual” are par t o f o u r l i fe s i n c e t h e
late 80s, but now something is changing thanks t o s p e c i a l i s e d , o f ten cheap,
technologies.
Internet Toaster 1989
Coke Vending Machine 1992
Chengdu World IOT chain clinic 2014

5. Internet of Things
remote control in the imminent future
As already stated in previous meetings, new technologies stand up in a
“ p l a t formized” technological environment.

6. Internet of Things
remote control in the imminent future
I n i t s “ D i s r uptive t e chnologies: Advances that will transform l i fe, business, and
the global economy” (May 2013 ) , McKinsey Global Institute lists Inter n e t o f
Things among the technologies that could drive tr uly massive economic
transformations and disr uptions in the coming years.
According to McKinsey, Internet of Things wi l l have an economic impact of $2.7
trillion to $6.2 trillion annually by 2025.
Key appl icat ions wi l l be in process automations, ef ficient use of natural
resources (smart - g r i d c o n t r o l o f w a t e r a n d e l e c t r i c i t y ) , remote health-care
delivery, sensor-enhanced business models.

7. Internet of Things
remote control in the imminent future
Everyone is working on Inter net of Things.
!
Many organisations all ove r t h e w o r l d a r e r i s i n g t o c o l l e c t p l ayers and
investments and face the challenge!

8. Internet of Things
houseware
Security, automation, help i n d a i ly activities and planning, that’s what a
costumer expect from a smar t appliance.
Among a mix of impersonal technology and laziness, there’s also amazing
and hilarious cases to refe r t o .

9. Houseware
mytoaster
“My goal this Thanksgiving was to think of a crazy project that would be the
most senseless thing someone has ever heard of before. ”
“I created an event widget that monitors
the input state of that par t i c u l a r d i g i t a l
input. And when the inp u t i s “ h i g h ” , t h e
site sends an email to any address of my
liking. And the same fo r t h e “ l ow ” s t a t e .
I chose my T witter Mail address, but
r e a l ly c o u l d o f h i t a ny social network. ”
https://twitter.com/mytoaster

10. Houseware
irobot create
From the earl iest models on, Roomba vacuum cleaning robots have been
hacked to extend their functionality.
iRobot Create is an af fordable,
preassembled mobile robot platform that
provides an out-of-the-box oppor tunity
for educators, students and developers to
program behaviors, sounds, movements
and add additional electronics.
http://store.irobot.com/irobot-create-prog rammable-robot/product.jsp?productId=2586252

11. Houseware
pillow talk
P i l l ow Talk is a product which connects long distance love r s . I t c o n s i s t s i n a
pair of wrist bands, two pillow speakers and a mobile applications.
Par tners can receive hear tbeat one of
the each others, directly reproduced on
the bed when they are sleeping.
The result is an intimate experience
between the two love r s .
https://www.youtube.com/watch?v=teivc8Q-oSA

12. Internet of Things
entertainment
We want here to showcase the way a thing can be reinvented using a
technology which connects it to internet.
Normal things, when connected, become contextual , funny, meaningful ,
friendly.

13. Entertainment
estimote
Real i ty mat ters, also for your bike, shoes, chair. That ’s what Est imote Inc
believes and wants to demonstrate.
Estimote Beacons and St i ckers are small
wireless sensors that you can attach t o
any location or object. They broadcast
t i ny radio signals which your
smartphone can receive and interpret,
unlocking micro-location and contextual
awareness.
https://www.youtube.com/watch?v=JrRS8qRYXCQ

14. Entertainment
instaprint
Despite the f irst unsuccessful funding on Kickstar ter, Instaprint has been
ever ywhere from backstage at the Grammy s t o a l o n g l i s t o f p r i v a t e e vents.
By pulling hashtagged photos and videos
from Instag ram, Instaprint can print
thousands of attendees' photos no matter
where they may be located at an event.
Instaprint enhances events while also
inspiring people to take more photos.
http://instaprint.me

15. Entertainment
the listening cloud
The Listening Cloud is a social-reactive lighting sculpture which visualises
s o c i a l a s f l a s h e s i n a c l o u d .
Created by a g roup of creative and
technology Associates at ad agency RPA ,
it monitors the social media buzz around
client brands. Any time there are twe e t s ,
hashtags, likes or comments about a
c l i e n t , t h e c l o u d s t o r ms with multi-colored
lightning that cor responds to the
d i f ferent social media channels.
https://www.youtube.com/watch?v=5Z8sBLwPLP4

16. Internet of Things
advertising
Of course Inter net of Things is also playing a role in digital adver tising,
where brands and agencies are exploring new ways to engage customers.
Let’s see some examples!

17. Advertising
tnt perception - anagrams finding experience
For TNT's newest crime-solving show Percept ion a sign technology has been
developed to crete an anag ram-f inding experience on the streets of NYC.
Made up of over 40,000 phy s i c a l d o t s
spinning from black to white at 15 times
faster than original ly designed to, the
screen not only r e f lects back a unique
image o f a nyone walking by, b u t a l l ows
you to actually hear those movements
thanks t o i t s m e chanical nature.
https://www.youtube.com/watch?v=9B7b2OGjnmk

18. Advertising
toyota - new yaris hybrid | the musical city
Toyota transformed Prague’s historic street signs into an iconic playl ist for
i t s New Yaris Hybrid experience.
Toyota connected stereo wi th a GPS and
invited drivers to discover aga i n t h e
pleasure of driving creating a funny
musical experience during the route.
https://www.youtube.com/watch?v=i8SYjEpWS08#t=64

19. Advertising
lidl - fan cup / play online. shoot offline
Created for LIDL in occasion of the last FIFA World Cup, the LIDL Fan Cup
a l l owed people playing table soccer from their own devices.
The entirely new gaming concept of the
LIDL Fan Cup merge s t h e v i r tual actions
of each player via their Desktop,
smart p h o n e o r t a b l e t w i t h a r e a l , l i ve
foosbal l table.
http://vimeo.com/99056123

20. Internet of Things
business
Internet of Things massively interests business processes. A huge
quant i ty of data are now avai lable from devices and sensors, and some
business intelligence system can help companies to gain g r e a t r e s u l t s .
But this is par t of another story, n ow my cup of tea is messaging me
something, may it’s missing me!

21. That’s all!
A disclaimer.
Some text are taken from original web sources, which are always mentioned or linked in page. The author
prefers to preserve a good Eng lish instead of rewrite a sentence in Italiang l i s h .

22. Q
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