Is it Science matter of communication? Can a designer describe the Entropy? Why can't Magnetic Resonance be named Nuclear? These, and many others, are the questions faced by our Creative Technologist in this inspirational deck! Go through, discover how cool Science can be!

2. INFUSIONS h h h t … S c i e n c e !
Friday, 8th May 2015
Federico Demartini
Creative Technologist
tw: @demapersempre

3. Not shit. Shhht.
We’re going to talk about Science.

4. Yes: Science is cool!
Science is matter of communication.

5. Hype is important in science
as in a woman’s choice for
a nightdress.
Albert Einstein

6. Do you need an example?

7. God save
the CERN!

8. 2.250 Staff Members
13.000 People on site at any time
1Billion€ 2014 Budget

9. 6Particle
Accelerators
with supercool names! PS Booster
Proton and Super Proton Synchrotron
Large Hadron Collider
0Tunnel
27km
LHC Diameter
14TeV
LHC Operating
Energy

10. World Wide Web was born in
CERN in 1989.

11. What they’re looking for?
The Higgs Boson.

12. aka
The God Particle

13. Why God Particle?
Two reasons. One, the publisher
wouldn't let us call it the Goddamn
Particle, though that might be a
more appropriate title, given its
villainous nature and the expense it
is causing. And two, there is a
connection, of sorts, to another
book, a much older one...
Leon M. Lederman

14. Proton
and Prejudice

15. The greatest discrimination ever*
*in Italy

16. What’s the most scaring
hyperboloid?

17. Trino Vercellese
Caorso
Montalto di Castro
Latina
Sessa Aurunca
0Victims

18. Vajont
Dam
1910Victims

19. Nuclear
Magnetic
Resonance

20. ITER - The way to new energy
www.iter.org

21. Every opinion counts,
some more than others!
Nuclear Energy is the Energy of life

22. ☠ Dihydrogen
Monoxide ☠

23. Is also known as hydroxyl acid, and is the major component
of acid rain.
Contributes to the "greenhouse effect".
May cause severe burns.
Contributes to the erosion of our natural landscape.
Accelerates corrosion and rusting of many metals.
May cause electrical failures and decreased effectiveness of
automobile brakes.
Has been found in excised tumors of terminal cancer
patients.

24. Despite the danger, dihydrogen monoxide
is often used:
As an industrial solvent and coolant.
In nuclear power plants.
In the production of styrofoam.
As a fire retardant.
In many forms of cruel animal research.
In the distribution of pesticides. Even after washing, produce
remains contaminated by this chemical.
As an additive in certain "junk-foods" and other food products.

25. Sign the Petition!
All together we can change!

26. Go for banning…
water

27. Don’t call me
Magician!

28. Nikola Tesla
Smiljan 1856 - New York 1943

29. Alternate Current
and Induction Motor

30. Radio Control

31. Light Bulbs
and Neon Signs

32. Wireless Telegraphy
and Electricity

33. This is not a Fairy Tale,
this was the life
of a great scientist.
Completely devoted to facts and methods

34. Gamification

35. Samuel Loyd
Philadelphia 1841 - New York 1911

36. Chess player and composer
Puzzle author
Recreational mathematician

37. Famous Trick
Donkeys

38. 15-Puzzle

39. Buttonhole
Puzzle

40. THE common sense, respectable
fellow that he is in the homely
realm of his own four walls,
has very wonderful adventures
directly he ventures out into
the wide world of research.
FrIedrich Engels

41. Do you need an inspiration?

42. A new gold

43. In Los Alamos laboratory,
plutonium was stored in a little ball
standing on the end of a pedestal.

44. That pedestal was in a small room,
the door stop of that room was a
hemisphere, yellowish metal, gold as a
matter of fact.

45. The most beautiful
equation

46. eiπ
+ 1 = 0
Euler’s Identity

47. Mathematical Beauty
Yes, it exists*!
*If in wikipedia, it’s real! http://en.wikipedia.org/wiki/Mathematical_beauty

48. Resonance

49. Interactions create a reactions*
*Newton’s Third Law, in common sense

50. Actually some interactions
create an opposite reactions

51. Some other create
unexpected outcomes
https://www.youtube.com/watch?v=wvJAgrUBF4w

52. https://www.youtube.com/watch?v=wvJAgrUBF4w

53. https://www.youtube.com/watch?v=6_PLnInsh7E

54. Equilibrium

55. What does equilibrium means?

57. I’m Stable!
I’m Neutral!
I’m Instable!

58. Everyone can be equilibrate
But the way his/her is going to react
to external stimulus
is much more important!

59. Entropy

60. Can you define the Entropy?
I’m speaking with you, my beloved designer!

62. L'entropia,in parole
semplici,rappresenta il fatto che
nessuna trasformazione nella realtà
può essere considerata ideale.

63. Gli organismi viventi non sono
sistemi isolati quindi ricercano
l'ordine e un aumento di ordine
provoca l'espulsione di sostanze di
rifiuto e di calore.

64. In parole povere, la tua camera,
quando è in disordine, ha più
entropia di quando tua madre la
riordina.

65. For any further information
https://it.answers.yahoo.com/question/
index?qid=20080805022233AAMK2Aq

66. Let me say.
Entropy measures the level of disorder in
a system.

67. is it the blue
or the red state
with the higher
Entropy?

68. Suppose to have water, oil and wine:
pick up two of them and mix together.
What’s the final system with higher
Entropy?

69. NO ONE

70. Oil and water?
They remain separated
Entropy = 0

71. Oil and wine?
They remain separated
Entropy = 0

72. Water and wine?
You cannot mix water and wine.
Is a postulate!

73. We scientists are clever — too
clever — are you not satisfied?
Is four square miles in one
bomb not enough? Men are still
thinking. Just tell us how big
you want it!
Richard FEynman

74. Bibliography
Richard Feynman
Are you joking Mr. Feynman?
The Pleasure of Finding Things Out
Lectures on Physics
Randall Monroe
What If?: Serious Scientific Answers to Absurd Hypothetical
Questions
Frederich Engels
Antidurhing

75. Linkography
Nikola Tesla
Coffe and Cigarettes
https://www.youtube.com/watch?v=sL9bq3YmHJo
Suyo es el Futuro
http://espacio.fundaciontelefonica.com/nikola-tesla/
#6secondscience
Six Seconds Science Fair
http://6secondscience.tumblr.com/

76. INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com
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