The document discusses online and social media marketing strategies. It provides tips on search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and combining various digital marketing channels. Specific tactics covered include optimizing meta tags, keywords, links, and content for SEO, as well as tips for writing effective PPC ads, using social media platforms like Facebook, and tracking marketing goals and ROI. The presentation aims to provide practical guidance on developing comprehensive online and digital marketing strategies.

1. Online and Social Media Marketing How To's Christine da Silva Founder & Online Marketing Strategist

2. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva website seo ppc social eMail affiliate ORM onlinePR

3. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Links Copy Articles Google SERPs Title Meta data xml Sitemaps Keywords Longer to see results, but results are sustained SEO

10. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Landing pages Ad text Usability Bidding Split testing Adsense Keywords Google SERPs Results are immediate, and budget related PPC

12. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Short Punchy Title Short Descriptive Appetizer Short URL (~not necessarily URL that you will be using) Landing pages Ad text Bidding Keywords PPC

18. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media

19. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media

20. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers & Insights FaceBook insights Social Media

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23. Combining eMarketing Strategies & Multi-Channel IQPC: Online &Social Media Marketing How To's : Christine da Silva

24. Determining ROI IQPC: Online &Social Media Marketing How To's : Christine da Silva CONTENT MEDIA EXPERTISE ROI

27. Case Studies IQPC: Online &Social Media Marketing How To's : Christine da Silva Data removed… please contact creator for more information