Sadly, summer is ending, but the fall season has several bright spots… including a vast array of new TV shows (more than 30 in all). Which shows are viewers excited to see? Can social media monitoring predict the next big thing that will knock Grey’s Anatomy and House off the top of the most viewed TV shows list? Will ABC’s faux documentary My Generation live up to the buzz it generated early-on, or will Shatner’s Tweet-inspired show persevere? Will Boardwalk Empire continue HBO’s tradition of creating original and ground-breaking productions? We were wondering what the answers would be, so we ran an SM2 analysis of the most highly anticipated new TV shows for this fall.

1. Monitoring the buzz around the new shows from ABC, CBS, CW, FOX,
FX, NBC & HBO
Jim Reynolds
jimmyrey@gmail.com
Twitter.com/jimmyrey

2. Details:
• Keywords for Top Fall shows • Location Limited to US
• SM2 Category Rules for Topic • 10 Weeks of Data
• All Languages

3. Daily Volume
Analysis:
• Conversation primarily driven
by other media types (CW
community + friendfeed +
delicious)
• Early spikes resulting from
summer previews of fall shows
• Major spike on 9/7 focused on
the premiere of Terriers on FX
• Major spike on 9/8 – 9/9
focused on the premiere of
Nikita/Hellcats

4. Share of Voice:
Ranking The New Shows
Analysis:
1. S#*! My Dad Says 18%
2. Hawaii 5-0 18%
3. Nikita - 14%
4. Hellcats - 13%
5. Boardwalk Empire - 8%
6. No Ordinary Family - 5%
7. Terriers – 4.6%
8. Undercovers – 4.4%
9. Outsourced – 4.2%
10. Blue Bloods – 4.2%
11. My Generation – 4.1%
12. Running Wilde – 3%

5. Analysis:
• No Ordinary Family & My
Generation are trending at a
similar pace
• Audience is 65% male
• Sentiment is split nearly 50/50

6. Analysis:
• S#*! My Day Says had an early
lead but late in July Hawaii 5-0
took off, while Blue Bloods
remained a distant third
• Audience is 55% male
• Sentiment is generally positive*
*Sentiment Dictionary was modified for “S#*! My Dad Says”

7. Analysis:
• Hellcats has the lead but Nikita
just behind
• Audience is 52% male – 48%
female
• Sentiment is predominately
positive with a large increase
around the premiere’s

8. Analysis:
• Terriers dominates Running Wilde
• Audience is 65% male
• Sentiment is slightly more positive
than negative

9. Analysis:
• Boardwalk Empire has maintained
consistent buzz that is slowly
building before the premiere
• Audience is 75% male
• Boardwalk has the highest
percentage of positive
conversations among all shows

10. Analysis:
• Undercovers has a slight lead due
to an early spike, but Outsouced
has taken the lead since
• Audience is 65% male
• Sentiment is primarily negative
with the conversation focused on
Outsourced

11. • Based on buzz alone, CBS seems to have a great shot at maintaining its leadership
in prime-time television with consistently high ratings
• HBO’s Boardwalk Empire has garnered the most positive sentiment
• Based on the pre-premiere buzz, Running Wilde (FOX) and Outsourced (NBC)
appear to have the highest chance to sink to the bottom