The content marketing space is rife with challenges, both internal to the organization and externally across the software ecosystem. This infographic helps visualize this struggle. To select the right content marketing software, marketers should identify, define and map vendors to the eight primary content marketing use cases. Learn more in Altimeter Group's report: Content Marketing Software Landscape: Marketer Needs & Vendor Solutions: http://www.altimetergroup.com/2014/05/new-research-the-content-marketing-software-landscape

1. How to Select the Right
Content Marketing
Soware
The Content Marketing Soware Landscape
Is Growing Quickly and Getting Complicated
Only
10%
There are at least
110
Compounding This, Content Marketers
Struggle With a Lack of Strategy,
Coordination, and Resources
40%
3 in 4 Nearly
Only
15%
How Do Content Marketers Choose the Right
Tools to Help Drive Eciency and Scale?
Map Your Business
Objectives to the 8 Content
Marketing Use Cases
Prioritize
Your Use
Cases
Use
Cases
The 8 Content Marketing Use Cases
1 CREATION
2 CURATION
AGGREGATION
3 OPTIMIZATION
4 ANALYTICS
5 AUDIENCE
TARGETING
6 DISTRIBUTION
7 WORKFLOW
8 LEGAL COMPLIANCE
*Altimeter Group asked content marketing vendors to rank the top three content marketing use
cases supported by their platforms. This short list represents #1 rankings only.
Want To Learn More?
Read Altimeter Group’s report
The Content Marketing Soware Landscape:
Marketer Needs and Vendor Solutions
Download the report at:
http://bit.ly/content-marketing-soware-report
Shortlist
Vendors* Against
Use Cases
content marketing
tools, and more
everyday
Marketers and
vendors surveyed
identify more than
30 distinct
integration needs
of organizations
claim full
integration across
their existing toolset
Lack any
inter-departmental
coordination on content
organizations lack a
formal content
marketing strategy
have a dedicated
content marketing
division
A B C