Marketers don’t holistically consider content marketing needs before investing in tools. Often, solutions are procured with overlapping capabilities. To date there has not been a map of the vendor landscape aligned against marketers’ most common content marketing use cases. This report helps marketers understand how to map actual use cases, organizational and integration needs against the vendor landscape. It also explores the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman have conducted a market analysis of the content marketing technology vendor ecosystem. This report combines primary qualitative and quantitative research of brands, agencies, industry experts, technology vendors, and end users.
Download the full report at: http://www.altimetergroup.com/research/reports/content-marketing-software-landscape