2. SUMMARY
1. Planning
2. Six Tips to Success
• Spread the word the among your community
• Mix the Fundraising Challenge into your communication plan
• Write effective messages
• Conduct field marketing actions
• Approach your partner companies
• Encourage the creation of team pages
3. PLANNING
• Start planning 6 months in advance
• Set your tasks and targets for each
month
• Designate a point person to monitor
the planning
3
4. PLANNING
• Step 1: Marketing and Promotion
• Step 2: Recruitment
• Step 3: First Reminder
• Step 4: Second Reminder
• Step 5: Last Call
4
5. SAMPLE PLANNING
Steps / Actions Due date
Due date
(Event day - xx days) day - xx days)
(Event
Step 1. Marketing and promotion D - 180 (enter180 (enter date)
D - date)
w Add a Fundraising Challenge presentation page on your website with a link to register
w
w Add a link to register on the homepage of your website
w
w Add a link to register in your emails signature and those of your coworkers
w
w Add a link to register every month in your online or printed newsletters
w
w Regularly post a link to register on your organization's Facebook page
w
Step 2. Recruitment D - 150 (enter150 (enter date)
D - date)
Contact your supporters who like to run as a hobby with a personnal touch (phone or email) / Contact again your 2011
w 2011 runnersa personnal touchtouch (phone or email)
w runners with with a personnal (phone or email)
w Ask your regular runners/ 2011 runners to enroll their friends
w
w Ask your coworkers to register to the Fundraising Challenge
w
w Send a recruitment email to your supporters contact database
w
w Call your partners and propose them to participate by creating a team of runners
w
Invite your participants from the previous year, your supporters and your partners to a launching event presenting the
w the Fundraising Challenge
w Fundraising Challenge
Step 3. First reminder D - 90 (enter- date)
D 90 (enter date)
w Send a reminder to everyone who has not registered yet
w
w Call your committed supporters and propose them to register to the Fundraising Challenge
w
w Call again your partners to give them a registering deadline (enter deadline date here)
w
w Contact the inactive fundraisers (few donations raised) to prompt them to fundraise
w
w Publish runners interviews with a link to register in your intern medias (website, newsletters)
w
Step 4. Second reminder D - 60 (enter- date)
D 60 (enter date)
w Send a reminder to everyone who has not registered yet
w
w Remind your partners of the registering deadline (enter team registration deadline date here)
w
w Contact the inactive fundraisers (few donations raised) to prompt them to fundraise
w
w Publish runners interviews with a link to register in your intern medias (website, newsletters)
w
Step 5. Last Call D - 30 (enter- date)
D 30 (enter date)
w Announce registrations closing (enter individual registrations closing date here) by email to everyone who has not registered yet
w
5
6. TIP #1: SPREAD THE WORD AMONG YOUR COMMUNITY
• Ask your staff and volunteer network
to participate and engage their family
and friends
• Personally call your partners,
participants from previous years and
dedicated supporters. Calling is more
friendly than a simple email!
• Download the press release template
and modify it to your event
6
7. TIP #2: MIX THE FUNDRAISING CHALLENGE INTO YOUR COMMUNICATION PLAN
• Create a dedicated section on your
website for the Fundraising
Challenge’s. Add a link to register and
the video trailer
• Relay all the news from the
Fundraising Challenge (interviews,
trainings, etc.) in all your medias:
website, newsletter, etc.
• Plan recruitment emails to your
supporters according to your
communication plan.
7
8. TIP #3: WRITE EFFECTIVE MESSAGES
• Your messages should be concise,
factual and motivating
• Write messages in your website,
newsletters and emails
• Download the message templates and
modify it to your event
8
9. TIP #4: CONDUCT FIELD MARKETING ACTIONS
• Organize a small event where you
present the Fundraising Challenge,
the projects financed with the funds
raised and meet your team of
participants
• Print and place posters in venues
where your target group can be found
9
10. TIP #5: APPROACH YOUR PARTNER COMPANIES
• Promote the importance of team
building: sport builds solidarity as well
as supporting your charity’s projects.
• Highlight the media coverage:
Corporate teams are good for CSR and
companies can use the event’s pictures
for their own promotion
10
11. TIP #6: ENCOURAGE THE CREATION OF TEAM PAGES
• Approach enthusiastic supporters to
become team leaders and create a
team page
• Team leader then invites coworkers
and friends to join the team.
• Team Members create individual
fundraising pages on the team page
and invite others
11
