Smartphone App Agency Credentials - Q4 2010

1. AGENCY CREDENTIALS
2010

2. WHO ARE WE?
AlwaysOnMessage™ specialise in the design, development and implementation of cutting-edge
Smartphone applications, specifically for the iPhone, iPad and Android handsets.
Our applications are carefully developed to capitalize on the unique and focused needs of each of
our individual clients, creating a Smartphone application presence that will not only complement
traditional business models, but etch out new revenue streams, additional audience, and
supplemental brand recognition.

3. WHY MOBILE?
Opinion:
Andrew Robertson, chief executive of BBDO: “We are rapidly getting to the point where the single most
important medium that people have is their wireless device. It’s with them every single moment of the day.
Its genuinely the convergence box that everyone has been talking about for so many years.”
The Facts:
2012 will see total Smartphone shipments outstrip PCs
Mobile App usage is doubling year on year, with 4 billion+ app downloads to date on the iPhone
There are approx. 86 million iPhone / iTouch devices within 3 years of launch, compared with 18
million installations of Netscape in a similar time period

4. CAPABILITIES
PLANNING DELIVERY
Evaluate Brand and/or Campaign Marketing
Mobile Translation Audience Generation
Concept Development App Store Rankings
Platform Identification Hype & Pre-launch
IMPLEMENTATION IMPROVEMENT
Project Management Campaign Reporting
Prototyping Analytics
Design Revisions
Development Measurement

5. MOBILE LIFECYCLE

6. SOME OF THE COMPANY WE KEEP

7. CASE STUDY / BRUNO, UNIVERSAL PICTURES (RALPH)
THE CHALLENGE
Drive box office ticket sales
Polarise opinion and further the debate
0 marketing budget to launch project
THE SOLUTION
An iPhone App aimed at core market with an array of viral features
launched worldwide
THE RESULTS
400,000 downloads over 3 days pushing Bruno into the top
downloaded entertainment app across 20 countries
A 30% increase in online chatter with a polarised opinion

8. CASE STUDY / GLENFIDDICH DISTILLERIES (JPMH)
THE CHALLENGE
Capture opinion during distillery tours
Perform email capture for mailing list
THE SOLUTION
A mounted iPad App allowing people to rate the tour, present
feedback & further the experience
A register to win promotion of exclusive merchandise powered
through the App
THE RESULTS
Ongoing, with initial usage at 500+ captures of data per week

9. CASE STUDY / BIG YELLOW SELF STORAGE (CHI)
THE CHALLENGE
Educate a new and young audience to the Big Yellow brand
Make users critically aware of cubic space to validate Big Yellow
USP’s
THE SOLUTION
5 iPhone Apps including a room planner, box archiver, paint
calculator, unit converter and store locator
Viral features throughout powered by Twitter, Facebook and Email
THE RESULTS
5,000 new users exposed to brand within target market
Average usage per user currently 10 mins+

10. ANY QUESTIONS?
Peter Swain, Managing Director
UK: 0845 838 1931
INT: +44 117 3700 893
peter.swain@alwaysonmessage.com
www.alwaysonmessage.com