At a time when every major technology company is trying to replace human interpreters it might seem like the day of human interpreters is over. Yet, the very globalisation and hunger for information quickly has created opportunities to raise the profile of human interpreters that have never been seen before. From leveraging the power of client magazines to working with national government agencies to educate clients as to how to best work with interpreters, this presentation will go through the key approaches and techniques we need to ensure that professional human interpreters are held in such high esteem that computerised solutions are seen as a poor substitute. Led by the author of Interpreters vs Machines: Can interpreters survive in an AI-dominated world? (Routledge, 2019), this interactive presentation will give you strategies you can use immediately in your business or association.

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RAISING THE PROFILE OF INTERPRETING IN THE
SHADOW OF SPEECH TRANSLATION
JONATHAN DOWNIE, INTEGRITY LANGUAGES http://bit.ly/machine1nt

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CUT TO THE CHASE

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SO WHAT DO WE DO NOW?

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LANDING A NEW CLIENT

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A HAPPY TALE

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BUT WHAT IS IT THAT YOU DO?

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4 KEY MARKETING MESSAGES
 Translation/interpreting makes a difference
 Here’s how to ensure it makes more of a
difference
 Here’s how it can make a difference to you
 Here’s how I can deliver that difference
PR
Client education
Marketing
Sales

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WHAT DIFFERENCE DO YOU MAKE?
 Make money
 Save money
 Save time
 Avoid legal action
 Tangibly change lives

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A COMMON MISTAKE
No-one wants to hear about your work;
They want your help to do their work.

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ANOTHER COMMON MISTAKE

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TO BEAT THE BOTS, WE HAVE TO DO BETTER THAN THE BOTS
Quality
Relevance
Vision
Results

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IT REALLY IS OVER TO YOU

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?
http://bit.ly/machine1nt