Power Point on New media plan for L L Bean and how to get their company more recognition

1. Social Media Plan
Created by: Alyssa Arseneau

2. Company Overview
• Company overview
• History
• Competition
• Products

3. Current Market
• Where are we?
• Where do we want to go?
• How are we going to get there?

4. Key Challenges & Goals
• How can we improve communication with
the public?
• What challenges are being faced?
• How can we improve our brand
recognition and improve business?
• How we can increase our awareness.

5. Target Market
• Who are they?
• How do we reach them?
• What important point do
we want to get across

6. SEO
• What is it?
• How will it increase business?
• How it will increase search results?
• Where do we begin?

7. Google AdWords
• Which words do we pick?
• How we will use it to increase search
results?
• How it will increase visits to the
website and blog

8. Social Media
• What is social media?
• How these increase
communication and
brand identity
relations with the
consumer?

9. Blog
• How can blog increase awareness?
• How will this result positively?
• Why is a blog a good way to reach our
target audience?

10. Tools to Measure
• Google Analytics & Twitter Analytics
• Tools available
• What can be measured and
learned?
• How will we use this data and
achieve success?

11. Budget & Timeline
• Where to begin
• How long will this take to finish?
• What will this cost?
• Summary: What steps we will take and
what order we plan on taking them in.