Responses to "how did you hear about this program" from Helpline and CSQEI.

1. Helpline Responses
1,533 Helpline referral source responses in FY13
700
600
500
400
300
200
100
0
1

2. Helpline responses
898 Helpline responses (minus staff/programs) in FY13
180
160
140
120
100
80
60
40
20
0
2

3. Helpline highlights
1,533 Helpline referral source responses in FY13
Referral sources
Alzheimer's Association
8% Staff or Program
8% Health Professional
General Marketing
8% 41%
Personal
recommendation
Media ad or placement
16%
Other
19%
3

4. Omitting staff or program
898 Helpline referral source responses in FY13
Referral sources
Health Professional
13%
General Marketing
32%
13%
Personal
Recommendation
Media ad or placement
14%
28% Other
4

5. Health professional
285 Helpline referral source responses in FY13*
Type of health professional
2%
Other Health
Professional
Doctor
24%
Hospital Staff
41%
Nursing Home Staff
33%
*19% of entire sample, 32% of
sample minus Alz staff/program
5

6. General marketing
251 Helpline referral source responses in FY13*
Type of general marketing
3% 2%
4% Online
4% Saw flyer or brochure
Yellow pages
10%
Health Fair
Mail
11% 66%
Email
Phone call
*16% of entire sample, 28% of
sample minus Alz staff/program
6

7. Personal recommendation
125 Helpline referral source responses in FY13*
Type of personal recommendation
6%
Friend
9%
Family
Employer/co-worker
51% Personal Contact
34%
*8% of entire sample, 14% of
sample minus Alz staff/program
7

8. Media ad or placement
120 Helpline referral source responses in FY13*
Type of media ad or placement
2%
3%
8% Billboard or Sign
8% Newspaper
Magazine
48%
Television
Advertisement
31%
Radio
*8% of entire sample, 13% of
sample minus Alz staff/program
8

9. CSQEI highlights
7,559 CSQEI responses to “how did you hear about this
program” in FY13
Referral sources
Alzheimer's
8% Association, 2461
10% Other, 1896
32% Employer or
Colleague, 1033
11%
Friend or Family, 816
Health Care Provider
14%
25% Advertisement, 584
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