2. Dare Enough to Pose for This Picture! Having enough “guts” to make controversial decisions

3. Question: You’ve said you never get the accountants in before you start a business and that “it’s done on gut feeling.” Can you describe that feeling ? “ My gut feeling was if I could create the kind of airline that I’d like to fly on, other people would like to fly on it, too. If I had gotten the accountants in, they would have almost definitely told me all the reasons why it wasn’t going to work . But my gut feeling was that if I could create the best airline in the world, there would be a market for it We’ve set up 300 companies and almost all of them have been based on personal experience . I’ve been frustrated by the way something has been done by other people and if I can do it better, hopefully the bills will be able to be paid” Interview with Jeff Burger; “Business Jet Traveler”, April/May 2008

4. Question: Speaking of Google, why is it that Virgin, which seems to get involved in every thing imaginable, has never surfed the start-up internet wave ? “ I don’t know how to use the internet – it’s not something my generation is too familiar with. And when I don’t understand an industry, I leave it alone ” Interview with Arnaud Bouillin; “The New York Times”, 2008