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![Deciding these things prior to development will save you time and money,[object Object]](https://image.slidesharecdn.com/lisacalkins-soyouwantamobileapp-110607164733-phpapp02/75/so-you-want-a-mobile-app-what-now-18-2048.jpg?cb=1670636768)
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![Why Singularity is Good in Mobile Apps,[object Object],Finding a good solution to a common problem,[object Object],Limited in feature set, but serve the immediate need,[object Object],Too many apps try to solve too many needs making all of these things difficult:,[object Object],Classification in App Store,[object Object],Name of the App,[object Object],User Interface (too many buttons!),[object Object],Promotion,[object Object],Where is the closest restaurant near me?,[object Object]](https://image.slidesharecdn.com/lisacalkins-soyouwantamobileapp-110607164733-phpapp02/75/so-you-want-a-mobile-app-what-now-23-2048.jpg?cb=1670636768)
So You Want a Mobile App? What Now?
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So You Want a Mobile App? What Now?
- 3. Mobile App Development, Strategy and User!
- 4. Previously worked with Andersen Consulting (now Accenture)
- 8. Apple iPhone launch started in 2007
- 9. We have received over 1,000 mobile inquiries over the last two years, built a dedicated team
- 11. 400,000+ apps on the Apple App Store
- 12. ~30% free, ~70% paid
- 13. 250,000 on the Android App Market
- 14. 20,000 on the BlackBerry World
- 17. This will drive the requirements for the application
- 19. Data, web services, integration points
- 20. Custom Graphics
- 29. Android
- 30. BlackBerry
- 33. Share: Approximately 10 million iPads, 74 Million iPhones (all types), 50 million iPod Touches
- 35. Share: Approximately 23% of the smartphone market, or 6.7% of the entire US cell phone market. It is projected that Android will overtake the iPhone in 2011.
- 37. Share: Approximately 27% of the Smartphone market, 8% of the total US cell phone market’
- 39. Share: Currently less than 1% of the smartphone market, but is rapidly growing.
- 43. It’s all relative in the app market, .99¢ is a whole dollar more than free
- 45. Facebook Pages, Twitter, LinkedIn
- 46. App Review Sites
- 47. Screen Shots, Images of what the app does
- 48. Consider hiring short-term PR who can write blogs, press releases