5. “Your Travelling Companion”
Commute is the everyday travelling solution
you are looking for. This app is for the daily
travellers who want to find a medium from
buses to carpools to subways for their daily
6. Additional Features
The app also provides monthly passes* at
very economical rates for your day to day
travelling needs. The app encapsulates all
the travelling mediums in your city…... All
On Your Phone!
* - Upgrade to Premium version for Bookings and Passes
7. How to Use ?
The app detects you current location and
asks about your Destination. The app then
generates all the alternatives for reaching
your destination. You can also book your
ride with the Premium version of the app.
8. Marketing Plan
Now that we have a product idea….we need
a marketing plan to serve the right customers
……and monetise the app at the same time
15. Awareness Goals
The goal is to reach 100+ downloads in the
first month and increase it to 10,000 over
the year. As this is a high utility app, we
expect 15–20% conversion rate to
16. Financial Goals
The primary income of the app is through
upgradation to its premium version.
The secondary income is from the
collaborations with different travel agencies
as a part of the income for passes issued
through the app.
This app satisfies the need of travelling from
one place to another.
This app is for those who want to travel on
daily basis and use public transport.
The company needs to collaborate with
different companies providing carpools, bus
services and subway systems for the passes
and needs Google Maps to show results for
methods of commuting.
25. Customer Value
The app provides the customers with all the
options for travelling from one place to the
other. The app also offer them some
attractive discounts on monthly passes which
are very difficult to get otherwise.
26. Collaborator Value
The app is very useful for the collaborating
companies as it provides them access to new
consumers as well as provide them with
profits from the passes which the users
The free version of the app allows the users
to search for a medium of traveling from
one place to the other with the help of maps
and also displays the bus and subway
numbers and routes. The users also get
three free rides in the free version
29. Premium Version
The premium version of the app allows the
users to search for a medium of traveling as
well as allows them to book cars rides,
buses or subway tickets. The users can
avail big discounts by issuing monthly
passes which are distinguished by the
number of rides per month.
The company focuses on maintaining the app
whereas the services offered by the
collaborators is also kept in check through
customer review of every ride. The company
also provides three rides in the free version
of the app.
The price of upgrading to premium version is
₹200. Whereas the prices of the passes vary
according to the facilities and collaborator’s
price. The prices charged for single ride is
also cheaper than the rates offered by the
buses and subways.
The customers can avail heavily discounted
rates if they subscribe to the monthly or
biweekly passes. There is big price reduction
on these passes. The consumers get a free
monthly pass on issuing monthly pass for six
The app will be promoted on different social
media platforms like Facebook, Instagram &
Twitter. A website will be launched for
promoting, helping the customers and for
users to sign up. A YouTube Channel will
also be created to upload tutorial videos and
The app will be available for free download
on the Google Play Store, Windows Store
and iOS Store. The users can upgrade to the
premium version by the In-app payment
The company has six major parts namely
App Management, Carpool, Bus, Subway,
Promotion and Customer Service. All the
departments work independently from each
other but are interconnected by the App
Management and Customer Service.
Business processes involved in implementing
the company’s strategy are collaborating
with various transportation companies in
different cities of the country. Also the use of
payment gateways requires collaborations.
The company also need to carry out the legal
formalities for the app.
The beta test version of the app is scheduled
to release in the month of March. After
running as a beta test for one month, the
improved version of the app will be launched
in the month of April.