Working with PR, Brands and Blog Networks
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Working with publicists, brands and networking are all fantastic ways to grow your audience and sometimes, monetize your blog. This panel will take you beyond basic research and simple affiliate programs. Here you will have the opportunity to engage with four women from varied facets of the blogosphere and different PR niches. Find out what brands are really looking for in a blog and what you can do to make your site even more attractive for PR. We’re not holding anything back! Come with questions – we promise you’ll walk away with a light bulb over your head (figuratively, of course… unless you’re a magician in which case, you’re pretty awesome).
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Working with PR, Brands and Blog Networks
- 1. #Blogalicious12 #MakeItPersonal Wifi Network: Blogalicious Wifi Code: BlogHer4Blogalicious
- 2. AJ FEUERMAN @AmandaJoy Founder, Confessions of a Fat Girl Online Publicist, Think Jam BARBARA JONES @BarbaraJones CEO, Blissful Media Group ANGELA SUSTAITA-RUIZ @LatinaMomBlogs Co-Founder, Latina Mom Bloggers Founder & Co-Organizer, Hispanicize 2013 STEFANIA POMPONI BUTLER @CleverGirlsColl, @CityMama Co-Founder, President + Chief Evangelist Clever Girls Collective, Inc.
- 3. AGENDA THE BASICS GETTING NOTICED BUILDING RELATIONSHIPS CAMPAIGN PERFORMANCE BLOG NETWORKS
- 4. The Basics Your Blog: The 10 P’s Purpose Passion Platform Let’s Get Started Prepare With the Basics! Pretty Prioritize The 10 P’s Plan Produce Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 5. The Basics Your Blog: The 10 P’s Purpose Why am I starting a blog? Passion Platform What do I want to put into it Prepare Pretty and hope to get out of it? Prioritize Plan Do I want this to be a hobby Produce or a business? Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 6. The Basics Your Blog: The 10 P’s What am I passionate Purpose about? Passion Platform What kind of content am I Prepare going to focus on? Pretty Prioritize What niche or niches do I Plan fall under? Produce Progress Promote Who is my audience? Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 7. The Basics Your Blog: The 10 P’s Purpose What type of blogging Passion platform is best for me? Platform Wordpress? Blogger? Tumblr? Prepare Pretty What social media Prioritize platforms make most sense Plan for me and my audience? Produce Twitter – Facebook – Pinterest – YouTube - Instagram Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 8. The Basics Your Blog: The 10 P’s Choose a blog name that Purpose reflects your content Passion Platform Have your own URL and Prepare Pretty implement Prioritize Plan Public vs. Private – What’s Produce your policy? Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 9. The Basics Your Blog: The 10 P’s Add a Search Bar Purpose Add Google Analytics Passion Platform Newsletter Sign Up Prepare Contact Form or Info Pretty Prioritize About Page Plan Produce Media Kit Progress Promote FAQ Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 10. The Basics Your Blog: The 10 P’s Purpose Ugly Blogs Hurt People. Passion Platform Stop The Madness. Prepare Pretty Prioritize Design Matters. Plan Produce Make The Investment. Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 11. The Basics Your Blog: The 10 P’s Purpose Set your goals. Passion Platform Make them realistic. Prepare Pretty Prioritize Meet and Exceed Them. Plan Produce Update Them Regularly. Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 12. The Basics Your Blog: The 10 P’s Purpose Passion Create an Editorial Calendar Platform Prepare Pretty Helps You Organize Prioritize Plan Plan Weekly Content Produce Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 13. The Basics Your Blog: The 10 P’s Write. Purpose Passion Shoot. Platform Prepare Pretty Film. Prioritize Plan Write. Produce Progress Produce Content Regularly. Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 14. The Basics Your Blog: The 10 P’s Measure Everything. Purpose Passion Readership Platform Referral Traffic Prepare Pretty Keywords Prioritize Comments Plan Entries Produce Shares Progress Engagement Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 15. The Basics Your Blog: The 10 P’s Purpose Passion You Got The Basics. Platform Prepare Pretty Now It’s Time To Promote. Prioritize Plan And Get Noticed… Produce Progress Promote Blogalicious ’12 Beginner Lab: Working with Brands, PR and Blog Networks
- 16. THE BASICS GETTING NOTICED BUILDING RELATIONSHIPS CAMPAIGN PERFORMANCE BLOG NETWORKS • Build relationships with other bloggers, social media influencers, agencies and brands - both on-line & off • Invest in your site – purchase a domain (i.e. no Blogspot), hire a graphic designer, create marketing materials, attend conferences • Less is more – have a clean, well-designed blog that is easy to navigate • Keep it personal – add an “about” section, incorporate your own photos and videos, and use a conversational tone to connect with your readers • Engage your audience – encourage your readers to share their opinions and ideas to foster engaging and meaningful conversation • Stay focused – don’t accept campaigns with brands/products that you don’t believe in or that won’t appeal to your readers • Strengthen your pitch – sell your own ideas by developing thoughtful and creative pitches with measurable results and follow-through on what you promise
- 17. THE BASICS GETTING NOTICED BUILDING RELATIONSHIPS CAMPAIGN PERFORMANCE BLOG NETWORKS • Don’t by shy • You are your own best publicist • Seek out like/comparable brands • Know your contact • Follow up either way • Plant a seed for the future/check back later • Send links, send stats, get social • Write regularly • Brag • Conferences • Know your “competition” – what are other people doing? What’s trendy? • Network with other bloggers • Don’t forget to Google • Don’t be afraid to ask questions
- 18. THE BASICS GETTING NOTICED BUILDING RELATIONSHIPS CAMPAIGN PERFORMANCE BLOG NETWORKS • Be professional – Stick to campaign deadlines and clearly communicate if you need an extension, etc. • Don't sign up for a campaign if you don't meet the requirements or can't fulfill requirements • If there is a problem with a product you receive, let the contact you are working with know, so that you can work together to resolve the issue in a professional manner • Provide completed post URL according to deadlines (via email or enter into form provided by network) • If you pitch a brand/agency and they agree to work with you, be professional; provide them with a wrap report of your activity and include metrics – There are a lot of free tools out there (i.e. Google Analytics) • Show that your audience is engaged in your whole social media footprint – what happens when you 'talk' - comments, RTs, shares, etc.
- 19. THE BASICS GETTING NOTICED BUILDING RELATIONSHIPS CAMPAIGN PERFORMANCE BLOG NETWORKS • "Collective bargaining”— the power of many, many bloggers working on a campaign together. Impressions are aggregated--not just relying on one blogger. Great for smaller bloggers • Multiple opportunities to monetize from ad networks to brand ambassador programs • The ability to participate in a wide variety of diverse campaign types from blog tours to Pinterest campaigns to Twitter promotions • Network-only perks like special in-person events, special offers, etc. • Community support to help you learn and grow as a blogger
- 20. QUESTIONS?
- 21. THANK YOU!
Notes de l'éditeur
- I’m going to quickly go over The Basics of your Blog to get it ready to then Get Noticed, Build Relationships, Act Professionally and Work with Networks.
- W