2015 RentLinx Listing Tips

1. Listing Tips
2015

2. RentLinx Listing Tips
- Based on a study of RentLinx phone and email leads
- For 200,000+ listings from all over the USA (houses to large multi-family)
- The leads came from 156 websites in The RentLinx Network

3. good posts each week
3,000Within last day Last week Last month 3 months
Leads
FreshRenters
Like it

4. Keep your rent and availability current!
– Login weekly (or daily)
– Click “Mark as Updated”
FreshLike it
Renters

5. “A picture is worth 1,000 words”
79%Of listings have photos

6. Add lots of photos!
• Unlimited photos are free
– Your 1st 16 photos will be
included in your craigslist posts
• Both exterior & interior photos
• Floor plans
• Descriptive captions
• Be creative:
– Pictures of staff,
residents, pets
– Event photos
“A picture is worth 1,000 words”

7. WordsUse
Your
91%of leads are for ads
with property descriptions

8. • Search engines can’t “see” photos
• Paint a picture with words
• Use lots of details
• List your specials at the top
• Popular keywords:
– garage
– house
– student
– bungalow
– duplex
– washer and dryer
– brick ranch
– fenced yard
– rent to own
– all utilities included
– finished basement
– dishwasher
– condo
– townhomes
– parking
– furnished
WordsUse
Your

9. Of leads are for
listings with
$ Rent
None
Attachments
5+ attachments
2-4 attachments
1 attachment
DoubleYour
Leads!
2X
2X
2X

10. Of leads are for
listings with
$ Rent
Attachments DoubleYour
Leads!
Include Attachments:
• Application
• Brochure
• Pet Policy
• Income Qualifications
• Use PDF format
Add Links:
• Video Tour
• Your company website
• Your Facebook page

11. good posts each week
3,000None 1 2-10 11-20
3X
Leads
Amenities
Amenities
Amenities!
4X
6X

12. Amenities, Amenities, Amenities!
Include Your Amenities:
• Check the boxes that apply
• Include descriptions such as:
• Dogs allowed - under 25 lbs.
• Parking – carports
• Washer & Dryer – full size
• Washer & Dryer - select units
• Other – private entrances

13. good posts each week
3,000No mention of pets "Dogs Ok" "Cats Ok" "Dogs & Cats Ok" "No Pets Allowed"
Leads
Pet Policy?
5X5X5X 5X

14. State Your Pet Policy
Renters want to know:
• Can I live here with my cat or dog?
• Are my allergies going to bother me?
• Any breed restrictions?
• Are there pet weight limits?
• Any pet fees?

15. Photobombing Dog On Craigslist Makes Chicago Apartment So Much
Better
• Posted: http://www.huffingtonpost.com/2013/03/20/photomboming-dog-on-craigslist-makes-chicago-house-so-much-
better_n_2917474.html?ncid=txtlnkushpmg00000035#slide=2243817

16. Of leads are for
listings with
$ Rent
Your
of listings
include
$ Rent89%
94%
“Call”
me
maybe
RentShow

17. Your RentShow
List a Rent Amount!
Renters want to know:
• Can I afford to live here?
• How much is the deposit?
• Is there an application fee?
• Are there any Specials?

18. Hang
Up!!!80%
20%
Leave a message
Oh Oh!Are you missing 80% of your leads?
• Most renters don’t call back
… or email
• Get “Hang Up Notifications” with
RentLinx Plus!
Callers Who Get Voice Mail

19. Are you ghosted?!
If craigslist thinks you are “over posting”, they may
“ghost” you.
“Ghosting” means that craigslist lets you confirm
you post, but they never display your ad.

20. Post to Social Media
from

21. Post your own custom brochure on craigslist!
Make this your primary
photo on craigslist to
attract more attention
Choose:
4 designs
3 colors

22. good posts each week
3,0004
18
Basic Plus!
Leads
4X!

23. “I just want to let you know
how happy I am with the
Rentlinx Plus services!
Our leads have increased
and I love the recorded
calls!”
- Terri N., Valley Ranch Apartments

24. Summary of Listing Tips:
1. Keep your listings updated – renters prefer fresh ads
2. Add lots of photos – be creative
3. Include a detailed property description – with keywords
4. Ads with Attachments & Links - get 2X more leads
5. Ads with Amenities – get 3 to 6X more leads
6. Ads with a Pet Policy – get 5X more leads
7. Ads with a Rent Amount – get 94% of the leads
8. Don’t let calls go to voice mail – 80% of renters hang up
9. Post to Social Media from RentLinx – custom brochure
10. Plus! ads - get 4X more leads!
Need Help?
Support@RentLinx.com
800-510-5469