Social Media Next Steps for Recruiting - Presented at the March BAHRA meeting by Amanda Shewmake, NAS Recruitment Communications

1. The Next Steps
in the
Social Media Revolution
Amanda Shewmake
Vice President, NAS Recruitment Communications
Recruitment Consultant, Web 2.0 Media Strategist

2. Revolution:
“A drastic and far-reaching change in
ways of thinking and behaving.”
-Web, 2010

4. The Social Media Landscape
• In late 2009, social network usage exceeded Web-based e-mail usage
for the first time
• Today more than four out of five online Americans are active in either
creating, participating in or reading some form of social content at least
once a month
•Facebook: +350 million strong
•LinkedIn: + 55 million strong
•Twitter: +25 million strong

5. Social Media Spending Increases
63% of "best-in-class“
companies have increased
their social media budgets
despite the recession.
- From The Aberdeen Group’s “The ROI on Social Media
Marketing: Why it Pays to Drive Word of Mouth”

6. Media Planning and Buying

7. The Next Steps…
Analyze & Understand
Plan
Engage
Monitor and Update

8. Analyze & Understand

9. OBSTACLES
Time Requirements
• Very time-intensive
• Lack of internal resource time
Budget Constraints
• Limited budgets
• “The Economy” = conservative spending
Unproven Tactics
• Requires expertise
• The necessary waste of experimentation

10. BENEFITS
Source Passive Candidates
• Targeted Demographic
• Unique vehicles
Cultivate Candidate Relationships
• Build an engaged candidate pipeline
• Be a resource
Monitor and Build Your Brand
• Learn what’s being said about you
• “Guide” the conversation and create viral marketing

11. Social Networking is
Social Media application of
the Social Networking
Tools that enable a user to Engaging and conversing
social media.
share content and create with individuals by way of
conversation. social media.

13. Plan

14. PLANNING
I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
IV. Think Mobile
V. Build Your Employment Brand

15. Engage

18. Traffic Growth: 2008 through 2009
228% 1382% 82%

26. Facebook
Target by: Geographic location, position, company, demographic,
school, etc.
Drive Candidates to Splash Page or Career Site
Employment Branding
Presence on FB without the time commitment of a Fan Page
Metrics Reporting
You set the budget!

32. Network Membership Europe Latin A erica
m
3%
& Reach 24%
Over 55 million professionals*
– ~2 million members join Asia
per month 8%
– Roughly 1 new sign-up
Africa
per second 2%
200 countries
Middle East
English, Spanish, French 1%
and now German! Oceania
2%
150 industries Other North A erica
m
60%
Members from all five hundred 0%
of the Fortune 500

36. Monitor & Update

37. Normal 24-Month Social Marketing Timeline
Months 1-3: Brand Presence
• Create profiles
• Implement brand image
• Announce presence
Months 3-12: Brand/Job Seeker Engagement
• Increase follower base
• Monitor brand, industry, niche
• Communicate with candidates
Months 6-24: ROI Focus
• Assess goals / achievements
• Address areas for improvement
• Identify additional metrics

38. The Next Steps…
Analyze & Understand
Plan
Engage
Monitor and Update

39. “It’s about:
offering something of value,
creating movements that build over time,
engaging with passionate fans
and
giving them the tools to influence others.”

40. Thank You! Join The Conversation!
Email: ashewmake@nasrecruitment.com
Nasrecruitment.com/blog
Twitter.com/AmandaShewmake
Twitter.com/nasrecruitment
Linkedin.com/in/amandashewmake
Linkedin.com (NAS Recruitment)
Facebook.com/nasrecruitment

41. Social Networking Boot Camp