True Religion is an American denim brand known for its authentic American made products and unique designs. It targets consumers aged late twenties to mid thirties and promotes a laid back lifestyle. True Religion focuses on quality over quantity and sells through department stores, boutiques, and online outlet stores. While it faces threats from competitors and economic conditions, its strengths include recognizable branding, celebrity endorsements, and rising stock prices. The document provides an analysis of True Religion's product, promotion, place, target market, competitors, business practices, and SWOT.