Products with sustainability claim on-pack accounted for 16.6% of the market in 2018. They increased share from 14.3% in 2013, delivered nearly $114 billion in sales, up 29% from 2013.

1. 1
Characteristics
of GREEN
Products
Originally Grown Products
Recyclable, Reusable and Biodegradable
Made with Natural Ingredients.
Contents Under Approved Chemicals
Contain Recycled Contents & Non Toxic Chemicals
Do Not Harm Or Pollute The Environment.
Eco-Friendly Packaging
Will Not Be Tested On Animals
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Follow Sustainability Throughout The Process 09

2. THINKING GREENERY!
2
Objectives
Reporting
Method
Selection
Assessment
Life Cycle
Thinking
Planning
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A sustainable product does not show any negative
impact on ecological and social systems. This does
not only include the utilization phase but also the
impact from mining raw materials, the chain of
production, the supply chain and the use phase and
finally the end of life . Developing sustainable
products means to consider the entire life cycle of a
product.
Collaboration

3. SOME INTERESTING FACTS
There have been several surveys to understand the concept of ‘SUSTAINABLE’ products and consumer behavior.
54%
25%67%
65%
In one study just placing prompts near
recycling bins increased recycling by 54%.
Customers that continue to support a
brand over time will spend 67 percent
more than new customers.
Buyers want sustainable products; and
over one-third will pay 25% more for them
65% consumers said they want to buy
purpose-driven brands that advocate
sustainability, yet only about 26% actually
do so.
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