The document summarizes presentations from a Kin + Carta event on technology trends in 2020. It includes summaries of talks on using inclusive design at LNER, using data to create a sustainable fashion brand, designing data-driven products with empathy at XenZone, and how Elvis & Kresse is creating a circular business model. The document also previews a panel discussion on these topics.

1. World in
Progress
2020
Trends, Technology and
the World in Progress
#MakeItHappen @kinandcarta Network: OXO2
Password: OXO2event$

2. Jennifer
Crowley
Client Partner
Kin + Carta Connect
#MakeItHappen @kinandcarta

3. Today’s agenda
19:00-19:10
Using Inclusive Design to shape a modern brand
Charlie Woodhead, Accessibility &
Inclusion Manager, LNER
19:15-19:25
Using data to change waste into an
ethical and sustainable fashion brand
Kresse Wesling MBE, Co-Founder. Elvis & Kresse
18:45-18.55
Data driven products with empathy
Giles Alexander, Chief Technology
& Product Officer, XenZone
18:35-18:45
Introduction
J Schwan, Chief Executive Officer
Kin + Carta
19:25-20:00
Panel Discussion
Moderated by Jennifer Crowley

4. 2020 TRENDS
Evolving
Identities
Whilst a change-driven mindset is necessary to
succeed, ambiguity at the core of your business
can confuse consumers and fail to engage
employees with a clear vision and purpose.
The new decade calls for a clear, balanced,
and pragmatic answer to a simple question:
Who are you?

5. J Schwan
Chief Executive Officer
Kin + Carta
#MakeItHappen @kinandcarta

6. Change

7. At Kin + Carta, we’re not here
to talk about changing the
world. We’re here to make it
work better.

8. 2020 TRENDS
8
The most pressing challenges
on the road to becoming a digital business:
Eliminate internal and
external friction.
Catch Up
Maintain market leadership or
leapfrog competition by growing
your offering.
Get Ahead
Overcome legacy constraints
and accelerate innovation.
Evolve the Base

9. 2020 TRENDS
9
The most pressing challenges
on the road to becoming a digital business:
Create Digital Twins
Identify and digitize high
value, inefficient, analog
processes, products
and business models.
Launch Digital Ventures
Design, build and run new
digital products, services
and experiences using the
latest technologies.
Modernize the Enterprise
Overhaul your legacy
technologies, maximize the
ROI of your current data and
tech stack and advance your
ways of working.
The
Opportunities:

10. 2020 TRENDS
Digitally-native management
Consultancy.
Make it Clear
Kin + Carta is uniquely designed to
address today’s challenges.
Next gen software engineering and
product design Studio.
Data-driven Digital marketing
Agency.
Make it Real
Make it Live

11. Proprietary and Confidential
Transformation takes a village.
We call ours The Connective.

12. Giles
Alexander
Chief Technology &
Product Officer
XenZone
#MakeItHappen @kinandcarta

13. 2020 TRENDS
Data Driven
Product with
Empathy XenZone’s Kooth is a mental
health platform available to
80% of all children and young
people in England
XENZONE

14. 2020 TRENDS
Agency,
control,
autonomy is
everything
“I was raped when I was 13, but
I wish I’d never told anyone
because the treatment was as
bad as the rape”
XENZONE

15. 2020 TRENDS
Kooth is
pseudonymous
- The human decides to disclose
- An empathetic human takes them on
the journey from anonymity through
disclosure to safety
XENZONE

16. 2020 TRENDS
What do
they want?
XENZONE

17. 2020 TRENDS
In the world of data,
you are but a point in
a vast ocean
- The medical system decides that
the evidence is right and you, as an
outlier are wrong
- You are resistant to treatment
XENZONE

18. 2020 TRENDS
AI systematises
this and hides it
behind a veneer
of fake empathy
XENZONE

19. 2020 TRENDS
What is the
goal of your
product?
XENZONE

20. 2020 TRENDS
20
60% of our users choose help from
each other.
30% receive in the moment support
from a professional practitioner.
and a further 10% receive support in a
structured or ongoing way.
People are
choosing how they
receive support
and it’s working
Help each other
60%
In the moment
30%
Structured
10%
XENZONE

21. 2020 TRENDS
And this
applies to
everything
XENZONE

22. 2020 TRENDS
And we’re
growing
xenzone.com/careers
business.xenzone.com
XENZONE

23. Charlie
Woodhead
Accessibility &
Inclusion Manager
LNER
#MakeItHappen @kinandcarta

24. 2020 TRENDS
Who am I?
24
& What does ‘Accessibility & Inclusion’ mean?
LNER | INCLUSIVE DESIGN

25. 2020 TRENDS
-Accessibility
-Inclusion
-Diversity
-Equality
25
What is the
difference and what
do they mean?
LNER | INCLUSIVE DESIGN

26. 2020 TRENDS
26
Diversity:
Analysing varying groups of
people and ensuring multiple
perspectives are represented
Equality:
Fair and just treatment of all
members of a community
Accessibility:
Giving equal access to
everyone regardless of
their needs
Inclusion:
Intentional and ongoing inclusion
of all diverse individuals fully in a
business or service
What’s the difference and what do they mean?
LNER | INCLUSIVE DESIGN

27. 2020 TRENDS
Inclusive
design
27
What is it and why should we do it?
LNER | INCLUSIVE DESIGN

28. 2020 TRENDS
Proactivity
28
Many businesses deal with the fallout when
something goes wrong around accessibility.
That is not where we want to be.
LNER | INCLUSIVE DESIGN

29. 2020 TRENDS
Perception
29
Getting our terminology and tone right is often criticised as
being ‘PC’. Any responsible business should be aiming to be
politically correct to be recognised as contributors to society.
LNER | INCLUSIVE DESIGN

30. 2020 TRENDS
Commercial impact of
an inaccessible business
30
Disabled customers won’t use an inaccessible service.
About 20% of the population have some kind of disability.
Revenue
LNER | INCLUSIVE DESIGN

31. 2020 TRENDS
What has inclusive
design achieved?
31
Inclusive design can lead to some amazing achievements
so let’s see how much we can change the world.
LNER | INCLUSIVE DESIGN

32. Kresse
Wesling
MBE, Co-Founder
Elvis & Kresse
#MakeItHappen @kinandcarta

33. 2020 TRENDS
33

34. 2020 TRENDS
34
ELVIS & KRESSE

35. 2020 TRENDS
35
ELVIS & KRESSE

36. 2020 TRENDS
36
Designed for
Deconstruction
= Circular
Component
Based –
Like Lego
Shareable
engaging
DIY
Swappable
Life of its Own
ELVIS & KRESSE

37. 2020 TRENDS
37

38. 2020 TRENDS
38

39. 2020 TRENDS
39

40. 2020 TRENDS
40

41. 2020 TRENDS
41

42. 2020 TRENDS
42

43. 2020 TRENDS
43
Multiple,
Positive
Objectives
Other People's
Grandchildren
£410 or £100,000
Longevity =
Loyalty
Transparency
#ThisIsLuxury
Do More,
Be Better
ELVIS & KRESSE

44. #MakeItHappen @kinandcarta
Panel
Discussion

45. World in
Progress
2020
Join us for a drink and
continue the conversation
#MakeItHappen @kinandcarta