Elemental provides cloud-based video processing and delivery solutions. Their technology is deployed globally across markets like broadcasters, content programmers, and pay TV operators. They have over 850 customers including many major pay TV operators and content owners. Elemental offers software-defined video processing solutions that can be deployed in private data centers, public clouds, or in hybrid models. Their solutions enable elastic and flexible video workflows for live, on-demand, and file-based video processing. Case studies show how Elemental helps customers like Amazon Video, BBC, and the 2014 World Cup to scale their video operations and deliver live and on-demand content globally.

1. Vance H. Cook – Senior Solutions Architect
ACCELERATING OTT DELIVERY AND MODERNIZING MEDIA LOGISTICS
WITH CLOUD BASED VIDEO INFRASTRUCTURE
July 19, 2016

2. Confidential
PERFECTING THE MEDIA EXPERIENCE
Connecting viewers with content at massive scale
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3. Confidential
WHERE IS OUR TECHNOLOGY DEPLOYED?
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Viewers
Devices
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4. Confidential
WHO WE OBSESS OVER: SOME OF ELEMENTAL’S 850+ CUSTOMERS
Pay TV Operators Content Owners Broadcast / Sports Corp/Edu/Gov’t
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5. Confidential
SOFTWARE-DEFINED VIDEO
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DEPLOYMENT
MODELS
PROCESSOR
ARCHITECTURESGPU CPU
Software-based Linux Architecture
High Performance
Faster Innovation / Upgradability
Lower Total Cost of Ownership
Platform Agnostic – Robust Cloud, VM and
appliance deployments
Advanced Workflows 4K HEVC HDR ABR
Integrated Management and Operations
World-Class Customer Support and Customer
Satisfaction Levels

6. Confidential
• Many-core optimized video processing software
 Built “from the ground up”: HEVC, H.264, and MPEG-2 engines
 Exploits both parallel and serial engines for optimal efficiency
CORE TECHNOLOGY
Key Advantages Customer Benefits
Leverages parallel architectures • Highest density / performance solution
• Most advanced image processing
Linux-based systems • Manageability and reliability
• Scalability and security
Codecs written by Elemental • Faster innovation and support cycles
• Enables simple pricing model
Flexible, simple, powerful interface • RESTful API as well as web-based GUI
• Smooth integration into new and existing workflows
Infrastructure agnostic • Ground, cloud, and hybrid implementations
• Adaptation to multiple OS and hardware platforms
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7. Confidential
ELEMENTAL ENABLES ELASTIC, FLEXIBLE, MODULAR WORKFLOWS
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Elemental
SERVER
Elemental
CONDUCTOR
Elemental
LIVE
Elemental
STATMUX
Elemental
DELTA
Elemental
DELTA
Amazon
CLOUDFRONT
Ad
Decision
AWS
Storage
CMS/WFM DRM Fingerprinting Watermarking
Interoperable Components
Appliance
On-Premises
Virtual
Machine
AWS
Cloud
Supported Infrastructures
Processing & Management Delivery
NAT
Services
QC
Devices
DisplaySource
Live
On Demand
S3
Managed
Network
Elemental LIVE
Real-time video processing
for linear broadcast
Elemental SERVER
File-based video processing
for broadcast and IP content
Elemental STATMUX
Dynamic bandwidth allocation
Elemental CONDUCTOR
Unified video management
Elemental DELTA
Origin and video
delivery platform
Elemental CLOUD
Managed service providing
video processing and
delivery in the cloud

8. Confidential
DRIVEN BY INDUSTRY TRENDS
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Bigger More, Bigger,
Faster, Brighter
DEVICES
Tethered Mobile
CONSUMPTION
Coax
DSL
Over-the-Air
IP
DISTRIBUTION
Hardware
Software,
Virtualization,
and Cloud
PLATFORM

9. Confidential
INNOVATION ENABLED BY ELEMENTAL
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• Elemental Live launched
• Live stream 1080p HD concert
• Powers ABC News iPad App
• Powers HBO Go
• Powers Comcast Cloud DVR
• Gartner “Cool Vendor”
• First Live HDR demonstration
• Acquired by AWS
• Streaming 2012 Summer Games
• Integrates with YouTube Live
• Stanford Athletics deliver instant replays
to mobile devices
• Enables next-generation ad insertion for
cable companies
• Elemental Cloud launched
• Real-time HEVC encoding
• Debuts full frame rate live 4K@p60
HEVC video processing
• Real-time 4K HEVC@30fps at Osaka
Marathon
• Elemental Cloud for World Cup
• Software-defined video (SDV) category at NAB
• Vienna State Opera Streams live 4K
• Elemental Delta origin launched at IBC
• DirecTV launches 4K VOD service
• Streaming Pan-Am Games
• Powers the Rugby World Cup
• Powers On-Demand ESPN
• Comcast Xfinity On-Demand
• GPU cloud transcoding
2010 2011 2012 2013 2014 2015
ELASTIC VIDEO PROCESSING

10. Confidential
IN DEVELOPMENT
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11. Confidential
ELEMENTAL BUILT FOR THE FUTURE OF VIDEO
in the
cloud
hybrid
on
premise
a
a
a
The most powerful video processing software combined with the most
scalable cloud infrastructure for a seamless video delivery experience
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12. LIVE AND VOD WORKFLOWS

13. Confidential
UNIFIED LIVE / HYBRID WORKFLOWS
TS/IP
(H.264 4:2:0, others)
Mezz files
(J2K, ProRes, more)
playlist to Live
SDI
(4K 4 x 3G, 3G, HD, SD)
Contribution-level TS/IP
(H.264 4:2:2/4:2:0, others)
HLS
(fixed key encrypted or clear)
RTMP
(Push or Pull)
Contribution
Network
Contribution
Network
Syndicated
Content
Provider
DRM CMS
Streaming ABR formats, integrated packaging
(HLS, MPEG-DASH, HDS, Smooth)
Multiscreen
Delivery
SCTE-35 /
POIS
(ESAM)
SPTS
MPTS
Main Screen
Delivery
JIT Packaging, L2VOD, nPVR, DAI
(HLS, MPEG-DASH, HDS, Smooth)
Files
CDN
DRM
CMS
TSTV M/WADS
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Storage

14. Confidential
TRADITIONAL PLAYOUT CONFIGURATION
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Playout
Server
Live Production
Studio
Master Control
Switcher
Elemental Live
Encoder
Storage
SDI
SDI
SDI IP Video
Automation
Control System
IP Control
IP Control

15. Confidential
NEW APPROACH PLAYOUT CONFIGURATION
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Live Production
Studio
Elemental Live
Encoder
Storage
SDI or IP IP Video
Automation
Control System
IP Control

16. Confidential
CHANNEL PLAYOUT AT NAB
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SOURCE
LIVE PROCESSING ON-PREMISES
SAMSUNG 4K
HD
DELTA IN THE CLOUD
.SWF
LIVE PROCESSING IN THE CLOUD
.SWF
STB
REST API
CALLS
Seamless switching between real-time and file based inputs, insertion of motion graphics, insertion of
SCTE-35 messages. Automated through Crispin’s automation solution.
Today the UHD eco-system is not complete. The integration of motion graphics and seamless switching
enables 24/7 channels to be created. Availability in the Cloud the solution enables new channels to be
stood up instantly for resiliency or testing
SOURCE

17. Confidential
• Multi-codec, multi-resolution, up to HEVC, up to 4Kp50/60
• Transcoder, as well as encoder (IP input, receiving 4K over H.264, HEVC, up to
4:2:2 and 10-bit)
• Seamless input (SDI or IP) – file input switching to fill up live 24-hour broadcast
in 4K
• Motion logo and other graphics dynamic overlays for a professional video
experience, without baseband master control
• Automation system-driven switching and overlays
NEXT-GEN 4K/HEVC-CAPABLE ARCHITECTURE
Integrated Master Control, Encoder, Playout for specific
workflows can drastically reduce total cost of operation
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18. Confidential
BENEFITS FROM ELEMENTAL DELTA
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Create non-linear TV services and live-to-VOD applications: catch-up TV, start-over TV,
nPVR, delay TV, Pause TV…
Provide ad removal, ad replacement or ad insertion in the live streams, VOD assets and all
live-to-VOD applications.
Manage your blackout policies, per device, per geographical location, per type of content (live
vs catch-up TV), etc.
Origination services with Just-In-Time Packaging and Encryption.
Optimize the delivery by selecting the most suitable combination of video protocols, encoding
profiles, audio tracks, languages, and DRMs to be sent to each of the multiscreen devices.
Reduce the storage and bandwidth costs with JIT Packaging and Encryption, and protect the
content stored at rest with an end-to-end encrypted delivery chain.
Get content-oriented analytics: number of bytes sent, hits, errors per endpoint and system-
wide estimation of the load (amount of content managed, cache ratio, number of workers…).

19. Confidential
FILE BASED WORKFLOWS – HYBRID MODEL
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 On premise and cloud resources seamlessly integrated
 Identical video outputs regardless processing location
 Ancillary processing chains

20. Confidential
COMPLETE SOLUTION REQUIRES TIGHT INTEGRATION
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DISPLAY DEVICES
S3S3
IP & HD-SDI
SOURCE
Storage
Amazon S3
H.264 ABR
CLOUD DEPLOYMENT CDN
Amazon
CloudFront
Live-to-VOD & JITP
3RD PARTY
CDN
DRMCMS / WFM
Storage
QC
Ad Decision
Watermarking
Aligning with
best of breed solutions
remains a key to success

21. Confidential
Problem Statement:
• Amazon Video needs massive elasticity and scalability for their
content processing and delivery
Solution:
• AWS’s scalable and resilient services enable Amazon Video to:
• Transcode their massive content library
• Provide 24/7 real-time encoding and catchup-tv services
• Store their content library on highly durable and cost
effective S3
• Deliver streaming video to a large user base
Business Benefits:
• Operational efficiencies, converting capex to opex, new
revenue opportunities, scalability and better service
performance
CUSTOMER: AMAZON VIDEO
Global OTT live linear, live event and VOD content distribution
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22. Confidential
END-TO-END ENCODING AND DELIVERY
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DISPLAY DEVICES
AWS REGION 2
Direct
Connect
INGEST LOGIC
Satellite and
Fiber Network
SOURCE
LOAD BALANCER
CDN 2
CDN X
Amazon
CloudFront
ELEMENTAL CLOUD
AWS REGION 1
Direct
Connect
INGEST LOGIC LOAD BALANCER
ELEMENTAL CLOUD
Amazon
Redshift
Amazon
SQS
Amazon
EC2
Amazon
SNS
OTHER AWS SERVICES USED
Amazon
Route 53

23. Confidential
Problem Statement:
• BBC iPlayer serves more than 7 million users per day on more
than 1,000 devices and platforms
• On Demand Product Service (ODPS) maximum capacity of
only 40 hours of HD video per week
• Significant delay in posting catch-up programming
Solution:
• Retire ODPS and launch Video Factory
• Video Factory integrates Elemental Cloud on AWS EC2 for
elastic video processing of content for the BBC iPlayer
• Dynamic scaling of cloud-based resources manages spikes in
processing demand
Business Benefits:
• Processing capacity no longer a blocker
• Much faster delivery of live programs
• Flexibility to scale up or down and pay only for video processing
resources used
• Easily adapt iPlayer service to add new devices
• Ensure all content is available on all devices
CUSTOMER: BBC
BBC Video Factory
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24. Confidential
• Video Factory captures live broadcasts and sends to cloud storage
• Elemental Cloud services are notified via API to ingest content
• Resources ramp dynamically to match incoming content volume
• Mezzanine sources are processed into multiple H.264 ABR outputs
CATCH UP TV WORKFLOW
Live TV
SOURCE iPLAYER DISPLAY DEVICESCDNsELASTIC VIDEO PROCESSING
HLS Inputs
S3 STORAGEDATA TRANSFER
AWS Direct Connect
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25. Confidential
• 19k hours / month
• 4,200 steady state
DAILY ELEMENTAL CLOUD USAGE
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Minimum: 5 nodes
Peak usage: 80 nodes

26. Confidential
• 13k hours
capacity
• 6,600 hours
unused
ON PREMISE COMPARISON
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Excess capacity

27. Confidential
Problem Statement:
• Tasked with live streaming the World Cup from 12 different
venues across Brazil
• Capture 3,900+ hours of soccer to deliver live and catch-up
coverage to viewers
• Prepare video for any OTT platform and deliver video quickly
and efficiently
Solution:
• Elemental Cloud on AWS EC2 provided encoding elasticity with
the ability to reliably deliver high quality, high resolution live
content across multiple streaming protocols
• During live matches, each incoming feed was processed by
Elemental Cloud to generate 10 different bitrates for delivery to
regional broadcasters via the internet
Business Benefits:
• The platform provides an end-to-end second-screen solution for
live streaming feeds, multi-angle content and VOD assets to
sports fans
• Additionally, Elemental provided 4K Ultra HD processing and
delivery for the three finals matches
CUSTOMER: 2014 WORLD CUP
Global OTT live linear, live event and VOD content distribution
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28. Confidential
LIVE STREAMING WORKFLOW
 10Mbps Live HLS input streams delivered from Rio to Dublin
 Elemental Cloud services ingested up to 48 concurrent inputs
 Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed
 Content delivered to regional broadcasters via CDN
ELASTIC VIDEO PROCESSING
Live TV
STADIUMS FIBER
Accelerated
CDN
Delivery
GLOBAL
Broadcasters
DISPLAY DEVICES
HLS Inputs
S3 STORAGE
Customer: World Cup
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29. Confidential
• Peak Usage: 140 nodes
• 15k total usage hours
ELEMENTAL CLOUD USAGE
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30. Confidential
ON PREMISE COMPARISON
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excess capacity
• 111k hours capacity
• 96k hours unused

31. THANK YOU! - QUESTIONS?