How to accelerate your online end user experience using Amazon CloudFront? Today end users expect to be able to view media content anytime, anywhere and on any device. Amazon CloudFront is a web service for content delivery used to distribute content to end users around the globe with low latency, high data transfer speeds in a cost effective manner. Amazon CloudFront can be used to deliver your entire website, including dynamic, static, streaming, and interactive content using a global network of edge locations. Requests for your content are automatically routed to the nearest edge location, so content is delivered with the best possible performance. Join this webinar to learn about Amazon CloudFront’s unique Content Delivery Network (CDN), how it works and the benefits it provides. We will walk you through common real life challenges our customers face and how AWS builds a solution that combines performance, pricing and a really simple set up. Attend this session to find out about: • Common business challenges and how Amazon CloudFront can resolve them • Workloads that can benefit from Amazon CloudFront such as software downloads (large files, gaming), video streaming (live and VOD) and whole site delivery (web acceleration) • Enhancing brand value, monetizing content and implementing security options e.g. DRM and DDOS • Other AWS services (transcode, storage, compute, DNS) to architect with Amazon CloudFront to effectively drive costs down and simplify workflows • Leveraging the AWS Partner Network to architect additional elements to your workflow like DRM and Reporting

1. “A Walk through the AWS Cloud:
Introduction to Amazon
CloudFront”
Palvinder S Chahil, Cloudfront APAC.

2. Webinar Housekeeping
• Presentation will run approximate 50mins
• Post Questions Online at any time
• Q&A at the end
• Reminder – Please fill in the feedback form

3. Features that help enhance how I use the web
• Travel (Hotels, Flights and Weather)
• News (Sports)
• Ecommerce
• Consuming premium media
• Banking (Paying for all of the above)
• I need it to be a fast, consistent, personalised and secure experience.

4. Why Performance Matters?
•
Better Customer
Experience
•
Higher Page Views
•
Higher Conversion Rates

5. CDN Benefits
•
Now a global Industry standard
•
Improves customer experience SEO benefits: site speed and load times are
important to search engine ranking.
– A study by Google showed that every ½ second of page load time dropped
customer traffic by 20%. Google factors in page load times in their quality score.
•
TCO : Takes load off your web server reduces overall costs.
•
Provides security and redundancy globally.
5

6. CloudFront : Static Non-Cached Object
S3 bucket or
custom origin
with content
If content not cached – object
requested from origin
CloudFront
Edge
Locations
2
3
Cached copies of
objects
Data transfer of content to
CloudFront edge location to cache
Request routed to most
optimal edge location
1
End-user requests content
4
Data transfer of cached content
to end user (if cached)
6

7. CloudFront: Static Cached Object
S3 bucket or
custom origin
with content
CloudFront
Edge
Locations
Cached copies of
objects
Request routed to most
optimal edge location
1
End-user requests content
2
Data transfer of cached content
to end user (if cached)
7

8. CloudFront Dynamic
Dynamic Content
User to CloudFront
Routing based on lowest latency
TCP Optimizations
Persistent Connections
POST,PUT, DELETE,OPTIONS & PATCH
Amazon
EC2
Elastic Load
Balancing
Static Content
Amazon CloudFront
CloudFront to Origin
Separation of static and dynamic content
Persistent connections to each origin
Network paths monitored for performance
Amazon
S3
8

9. Cloudfront: VOD and Live Streaming

10. CloudFront has 51 Global PoPs in Five Continents
North America
Ashburn, VA (3)
Atlanta, GA
Dallas, TX (2)
Hayward, CA
Jacksonville, FL
Los Angeles, CA (2)
Miami, FL
Newark, NJ
New York, NY (3)
Palo Alto, CA
Seattle, WA
San Jose, CA
South Bend, IN
St. Louis, MO
Europe
Amsterdam (2)
Dublin
Frankfurt (3)
London (3)
Madrid
Milan
Paris (2)
Stockholm
Warsaw
South America
Sao Paulo
Rio
Asia
Chennai
Hong Kong (2)
Mumbai
Osaka
Singapore (2)
Seoul
Sydney
Tokyo (2)
Taiwan
Manila

11. Features that help enhance how I use the web
• Travel ( including Weather)
• News
• Ecommerce / Banking
• Consuming premium media
• I need it to be a fast, consistent, personalised and secure
experience.

12. Consistent : Deliver All of Your Content
SSL
User
Input
Dynamic
Static
Video

13. Consistent & Secure: Custom SSL Certificate
Support for CloudFront
Custom SSL Certificate support lets you use CloudFront to deliver
content over HTTPS using your own domain name and your own
SSL certificate.

14. Secure : SSL benefits to you and your end user
Lower latency/ increase reliability
Whole Site Delivery
Cookie Access
Branding

15. Consistent user experience : Zone Apex
Support for CloudFront:
"Zone apex" is the root domain of a website (example.com,
without the www) e.g.” abu.org.com” not “ www.abu.org.com”
Problem: The DNS specification requires "zone apex" to point to
an IP address (an ‘A’ record), not a CNAME (such as the name
AWS provides for a CloudFront distribution, ELB, or S3 website
bucket).
Solution: Use Route 53’s ALIAS record.

16. Consistent User experience : Zone Apex
Support for CloudFront:
• Route 53 helps make it easy and reliable to configure a zone
apex record (Route 53 calls this an ‘Alias’ record) for AWS
resources.
• You can now use CloudFront to deliver content from the root
domain, or "zone apex" of their website – i.e. configure both
http://www.example.com and http://example.com to point at the
same CloudFront distribution.
• It’s Free – ‘Alias’ queries that are mapped to a CloudFront
distribution are provided free of charge.

17. Premium content : Secure delivery
"
"
"
"
"
"
"
Geo Blocking
403 Forbidden HTTP response, which can be configured.
Signed URLs
SSL (HTTPs)
Origin Access Identifiers in S3
IAM for admin
AWS console or AWS Cloudfront API :enable and configure list
17

18. Custom Error Page Support by CloudFront:
WHAT?
Custom Error Pages allow you to serve error pages with your own
branding and content…

19. What are my users doing : Reporting and
analytics.
" Amazon CloudFront Log Analyzer for Elastic Map Reduce
• Generate usage reports containing total traffic volume, object popularity,
a break down of traffic by client IPs and edge location.
• Reports are formatted as tab delimited text files, and delivered to the
Amazon S3 bucket that you specify.
" Standard W3C format creates partner ecosystem solutions
• For instance, S3stat automatically tracks your CloudFront and S3
Usage Statistics through graphical reports generated on a nightly basis.
• Identify performance bottlenecks caused by slow loading content.
19
19

21. Latency (Seconds)
Amazon.com tested multiple CDNs to run it’s ecommerce business.
CloudFront’s latency was 7% faster than CDN A and 51% faster than CDN B.
1.2
1.1
1
0.9
0.8
0.7
0.6
CloudFront Latency
CDN A Latency
CDN B Latency

22. CloudFront Top Tier Performance
Response Time (Latency) Performance*
600
95th Percentile
500
400
ms
75th Percentile
300
25th Percentile
200
10th Percentile
100
0
Cloudfront
Limelight
Akamai (G)
Akamai (R)
Level3
AWS EC2 - US AWS EC2 - US AWS EC2 - US
East (VA)
West (CA)
West (OR)
*Data from Cedexis, Last 30 Days, Response Time Measure of the United States. 11/12/13

23. CloudFront Latency Reduction versus Origin
50th Percentile Response Time Performance*
AWS EC2 - US West (OR)
AWS EC2 - US West (CA)
AWS EC2 - US East (VA)
CloudFront
0
20
40
60
80
100
120
CloudFront decreases latency over 40% compared to
even the fastest origin server in the same geography.
*Data from Cedexis, Response Time Measure of the United States.11/12/13
140

24. AWS Ecosystem Improves Availability
• AWS Route 53
–
–
–
–
100% available SLA
Built in DDOS Protection
Health Checks
Fail Over
• AWS ELB
– Balancing and scaling load at the Origin

25. Customer Experience
•
•
•
•
Global Performance
Deliver All of Your Content
Ease to Use
Cost Effective

26. Accelerate Your Site in 15 minutes
• Easy self-service signup
• No set-up or platform fees
• No custom code
• No re-architecting required

27. Manage Your Content Your Way
Command Line or API
POST /2012-07-01/distribution HTTP/1.1
Host: cloudfront.amazonaws.com
Authorization: AWS authentication string
Date: time stamp
Other required headers
<?xml version="1.0" encoding="UTF-8"?>
<DistributionConfig xmlns="http://
cloudfront.amazonaws.com/doc/2012-07-01/">
Console

28. Help When You Need It
• Enabled Self Service
• AWS Solution Architects
• 24 Hour AWS Customer Service
• Dedicated Support Engineers
• Response Times SLA

29. Demonstration of simple video workflow
• Dhruv Parpia
• Solutions Architect , AWS Asean

30. Customer Experience
•
•
•
•
Global Performance
Deliver All of Your Content
Ease of Use
Cost Effective

31. Competitive, Flexible Pricing
Data Transfer
Economies of Scale
• On-demand, pay for use
pricing
Price per GB
• Same pricing for Static
and Dynamic Content
Data Transfer
Public Rates
Private Rates
• Commitment based
private pricing save
approx 40% off your bill

32. Samsung saved $34M running its
Smart Hub App and Mobile
downloads on AWS
Pay-as-you-go pricing & reliable services
With every user’s request, the Smart Hub
application uses Amazon CloudFront to deliver
apps and content, and push notifications
across multiple devices.

33. CloudFront in the AWS Ecosystem

34. CloudFront and the AWS Ecosystem
• Integrates with AWS resources
– Route 53, Elastic Transcoder,
ELB, EC2, S3, Marketplace, etc.
• Improves scalability of other
Amazon resources
• Discounts on intra-Amazon data transfers

35. Cloudfront and the Amazon Partner Network
CloudFront Edge Network
Compute
Storage
AWS Global Infrastructure

36. Current CloudFront Customers