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6 rules for innovation

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Webit 2014 keynote

Publié dans : Technologie
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6 rules for innovation

  1. 1. 6 RULES FOR INNOVATION Carlos Conde – Chief Tech. Evangelism EMEA carlosco@amazon.lu @caarlco
  2. 2. « The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams. » ! ! ! – Jeff Bezos
  3. 3. PAY PER USE NO UP-FRONT COST ON-DEMAND
  4. 4. INNOVATION IS HARD
  5. 5. « If I had asked people what they wanted, they would have said faster horses. » ! ! ! – Henri Ford
  6. 6. 6 RULES FOR INNOVATION
  7. 7. FOCUS ON #1 YOUR CUSTOMERS
  8. 8. WORK BACKWARDS FROM THE CUSTOMER
  9. 9. 1. PRESS RELEASE 2. FAQ 3. USER MANUAL
  10. 10. EXPERIMENT #2 FREQUENTLY
  11. 11. SEPARATE DECISION FROM EVALUATION
  12. 12. MEASURE, IMPROVE, #3 AND ITERATE
  13. 13. 11.6s ! Mean time between deployments (weekday) 1,079 ! Max number of deployments in a single hour 10,000 ! Mean number of hosts simultaneously receiving a deployment 30,000 ! Max number of hosts simultaneously receiving a deployment DEPLOYMENTS AT AMAZON.COM
  14. 14. DEPLOY TO PROD EVERY 20 MINUTES
  15. 15. ENVIRONMENT REQUIREMENTS: ! FLEXIBILITY + FEEDBACK
  16. 16. MOVE FAST #4 AND BE NIMBLE
  17. 17. SPEED OF ITERATION BEATS QUALITY OF ITERATION
  18. 18. 2 PIZZA TEAMS
  19. 19. ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED 1000s OF SERVERS, TBs OF STORAGE
  20. 20. We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business.
  21. 21. #5 EMBRACE FAILURE
  22. 22. SUCCESS MAKE PEOPLE FEEL GOOD FAILURES MAKES PEOPLE BETTER
  23. 23. FAIL FAST FAIL LOW-COST
  24. 24. TO INCREASE INNOVATION LOWER THE COST OF FAILURE
  25. 25. FOCUS ON #6 YOUR BUSINESS
  26. 26. « Civilisation advances by extending the number of operations we can do without thinking about them. » ! ! ! – Alfred North Whitehead
  27. 27. MAKE A TO-DON’T LIST
  28. 28. 1. FOCUS ON YOUR CUSTOMERS 2. EXPERIMENT FREQUENTLY 3. MEASURE, IMPROVE AND ITERATE 4. MOVE FAST & BE NIMBLE 5. EMBRACE FAILURE 6. FOCUS ON YOUR BUSINESS
  29. 29. INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS
  30. 30. « We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: put the customer first, invent, and be patient. » ! ! ! – Jeff Bezos
  31. 31. carlosco@amazon.lu @caarlco

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